Salta presents a different proposal for winter 2024. In a path of constant innovation, in May and June, 50 ambassadors from Salta traveled more than 20 thousand kilometers throughout the country, inviting potential tourists door to door with a street marketing action.
The main objective was to create a memorable experience for the potential tourist, generate word of mouth and increase the visibility of the destination in an unconventional way, seeking to connect emotionally and differentiate itself in a creative way.
Therefore, with a door-to-door modality, musicians, dancers, the provincial champion of the empanada, gauchos and gauchos invited residents of the main markets to choose the destination with the motto “Salta conquers you and makes you fall in love.”
With this axis, the planned promotional action was presented at the Casa de Salta in Buenos Aires to the tourism trade and specialized journalists in an event headed by the Minister of Tourism and Sports Mario Peña and which was attended by the Secretary of Tourism, Environment and Sports of the Nation Daniel Scioli. Also accompanying was the president of the Salta Chamber of Tourism, Juan Lucero.
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