Zendaya has set fire to everything in her path with Rivals. The risqué drama signed by the prestigious Luca Guadagnino has raised more than 25 million dollars worldwide, with a budget of just 55 million – advertising costs aside. This is a good start for the film. Amazon MGM Studiosthat next week, in the United States, he will have to face The specialist.
Amazon does not need you Rivals be a great success but it is true that it is not going bad
Amazon knows that Rivals It doesn’t need to be a box office phenomenon to be successful. The platform is used to making its projects profitable through streaming distribution later, although it is increasingly difficult to know what is truth or fiction in the audience or monetization figures that occur these days when a hit lands on video on demand. What we do know is that the studio is happy that not everything depends on Prime Video exclusively. Kevin Wilson, head of theatrical distribution at Amazon MGM Studios, said -va Variety– who hopes the film will have a second life among Prime Video subscribers, comparing it to Saltburnwhich premiered last fall and became a viral phenomenon.
More exciting are the numbers of Civil Warthe movie A24, which is currently very close to being the biggest success of the prestigious independent film production company. With 71 million dollarsthe Alex Garland film, which started strongly a few days ago, seems to have promising prospects in a billboard that is filling up with competitors although it continues to maintain very low numbers compared to the April weekend of last year, in which that Super Mario Bros. The Movie earnest
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Godzilla and Kong continue to do good numbers; ‘Civil War’ is a success for A24 and ‘Abigail’ a problem for Universal
It should be noted that Godzilla x Kong: The New Empire from Legendary Entertainment and Warner Bros. continues to do numbers, with more than 512 million dollars worldwide and an estimated budget of 135 million plus promotional expenses. Not bad for the radioactive giant. That’s right, the one who has problems is Abigail from Universal, which barely makes 28 million dollars worldwide, just enough to cover its gross cost without taking into account advertising, representing a great disappointment for the major that expected to make the film profitable in its first two weeks of screening before of the entry of large competitors.
