The arrival of the artificial intelligence to different professional fields is being one of the most controversial topics of recent times and the entertainment industry is no stranger to this type of controversies. So much so, that recently the CEO of Sony Pictures, Tony Vinciquerraassured that they would take advantage of this type of tools to speed up production and make it cheaper, making AI take care of certain tasks that until now were done by people. And from the looks of it, the producer of ‘Spider-Man: Beyond the Spider-Verse‘He is not very involved in the work, as he has assured through his official X account.
Sony Pictures’ plans with artificial intelligence
And a few days ago, within the framework of a conference for investors in Japan, the CEO of Sony Pictures assured that “the greatest problem when making movies today is the expense. We will look for ways to produce films for cinemas and television more efficiently, mainly using AI“, something that has not been very amusing to Chris Millerproducer of the expected ‘Spider-Man: Beyond the Spider-Verse‘.
And the producer of the next installment of the ‘Spider-Verse’ saga starring the Miles Morales’ Spider-Man has assured that in his films we will never see any applied AI: “There is no generative artificial intelligence in ‘Beyond the Spider-Verse’ and there will never be. One of the main goals of the films is to create new visual styles that have never been seen in a CGI animated film, do not steal generic average plagiarized from other artists’ work”, he responded bluntly to the words of the head of Sony’s film division.
And precisely, one of the great attractions of the animated ‘Spider-Verse’ saga is its artistic valuewith an overwhelming staging that draws on different styles to represent the different universes through which Thousands travel. And all this is done thanks to the expertise and knowledge of his artists, thus ruling out any hint of resorting to AI for these tasks, according to him, algorithms that create based on the work of others.
