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74% of consumers consider that experience is more important than price when choosing a brand, according to rockcontent.
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Experiential marketing can increase purchase intent by 16%.
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This initiative is part of Airbnb’s experiential marketing strategy, designed to promote the launch of “Intensely 2” and offer a unique experience to its users.
As part of your experiential marketing strategy, Airbnb has launched an initiative inspired by the Disney and Pixar film “Inside Out,” coinciding with the premiere of its sequel, “Inside Out 2,” on June 14. The proposal consists of a house decorated with elements representative of the emotions Joy and Sadness, the most prominent in the film.
The power of themes and experiential marketing in the consumer’s mind is reaching levels unprecedented in the modern era. Today, consumers value more than ever the experiences that brands can offer, seeking to establish a deeper emotional connection that transcends the simple commercial transaction.
Themes, carefully designed and executed, are a powerful tool to captivate consumers. This immersion creates an emotional bond with the brand, leaving a lasting impression in the consumer’s mind. Experiential marketing goes beyond promoting products or services; focuses on creating memorable experiences that actively engage consumers and generate positive emotions. These experiences can be manifested through live events, interactive displays or social media campaigns.
One of Airbnb’s most notable contributions has been to democratize access to accommodation, offering an exceptional variety that includes everything from private rooms in local homes to luxurious residences and unique experiences in remote locations. This diversity has empowered travelers, allowing them to explore destinations more authentically and immerse themselves in local culture.
Stay Details
This summer, Airbnb will offer guests the opportunity to stay at Riley’s Thrills Team Headquarters for 15 consecutive nights, July 1-16. Each night can be enjoyed by up to four people and will cost $0. Activities available to guests include:
– Explore Riley’s control center and experiment with her emotions.
– Participate in a themed treasure hunt that promises surprises and challenges.
– Enjoy a special menu of pizzas, each one representing an emotion.
– Playing air hockey, Riley’s favorite sport, in the living room.
– Create spheres of memories inspired by the walls of the central office.
Reservations for this experience will be available from June 18 to 22, although those selected will be responsible for their own transportation to Las Vegas.
This initiative underscores Airbnb’s focus on offering unique and personalized experiences, aligned with relevant cultural events such as the release of a popular movie.
Without a doubt, these types of themes are essential to attract the attention of consumers. A similar case is that of Cinemex, which launched glasses inspired by this new film.
@_eddyramone Check out the glasses that @Cinemex will bring us for the movie #Intensely2 ♬ original sound – Gary Colecctor
