The originally planned destination for smile It was him streaming. This is what they had decided since paramountperhaps with the idea that it would appear in the catalog of Paramount+. But either because they doubted that this platform had sufficient reach, or because someone believed in the potential of this horror film, there was a change of mind. AND smile Not only did it reach theaters, but it did so preceded by an exemplary advertising campaign that took advantage of the plot’s disturbing smiles.
directed Parker Finn with the prominence of Sosie Baconand the public responded admirably: their 217 million dollars They more than made a profitable budget, which led Paramount to immediately think about the sequel. Today, as news comes in about how Finn is thriving in Hollywood (he’s taking over with Robert Pattinson of a remake of The possession), this is already finalizing preparations for Smile 2and the major also wants to make a difference with a promotion that raises the hype until we all meet at the cinema.
‘Smile 2’- synopsis
So for this film the plot is not as important as the strategy to suggest what to expect from it. Smile 2 will then distance itself from the plot of the first installment, telling a totally new story with a totally new protagonist: we are talking about Skye Riley, a pop singer who begins to be stalked by the curse of smiles. It is in fact Riley, a fictitious artist but who already has an Instagram account and songs, who is focusing for now on the promotion of Smile 2. Posters with his face have already appeared on Sunset Boulevard in Hollywood, and we know their theme Blood on White Satin.
‘Smile 2’ – cast
But who is Skye Riley? Well, the protagonist of the new smileinterpreted by Naomi Scott after having crossed paths with her in Aladdin or the last reboot of Charlie’s Angels. Along with her he appears in the cast Lukas Gage (The White Lotus) and Rosemarie DeWitt (from the miniseries The Staircase), being characters with nothing to do with the story of the original. To further support this connection we will have the return of Kyle Gallnersecondary character of smile.
‘Smile 2’- trailer and poster
Smile 2 It still doesn’t have a trailer as such (a final one is supposed to arrive shortly), because the promotion’s current concern is selling Skye Riley’s name. So what she has already appeared on social networks is the supposed fragment of a performance of hers, interpreting Blood on White Satin from a lyric that is already disturbing in itself. For now, no smiles involved.
Skye Riley also fails to smile on some posters announcing the single that are already going around the networks, possibly confusing a fraction of the public that has not yet found out about the relationship with Smile 2. But she will eventually find out.
‘Smile 2’- release date
Paramount has set the release of Smile 2 for this one October 18and the only thing left to wonder is what new occurrences the promotion will go through before attending such a terrifying appointment on time.
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