Everything Taylor Swift touches turns to gold. Her music is a magic wand capable of conditioning every corner of the planet, and in which there is no detail that goes unnoticed. Just as the Beatles placed Penny Lane on the map in Liverpool, or Abba changed the perception of Waterloo, there are several artists who have set their interest in a specific place, and thereby given it great fame. Now it’s Taylor Swift’s turn, that artist who goes one album a year and who is currently one of the most valued and influential singers on the planet. The American announced last week that she will release “The Torutred Poets Department: The Anthology”, a second part of the album with the same name, and with which she will publish 15 new songs. Between them, figure “The black dog”, a theme that refers to a London pub and that has made the “swifties” flock to visit it.
Since the details of this new album became known, fans of Swift’s music have flocked to Vauxhall, where the bar is located, to feel closer to the artist. All this, as a result of said song, which refers to an ex-boyfriend who enters said pub. “I thought, what a coincidence. But then our social media traffic started to increase and exploded when the album was released. We created a Tik Tok, and started interacting. We are completely booked out this week, and pretty much for the entire duration of the tour. It’s been incredible for the business,” Lily Bottomley, manager of the group that owns the Black Dog, told The Guardian.
The manager says they have tried to review security camera videos to find out if Swift had ever been camouflaged among customers, but “we haven’t found anything. You never know, I’ve heard that every time she visits places she puts on a cap.” , says Bottomley. This is how a pub that could have been any of the many existing in the English capital has become a special one. It is part of a story, narrated by the woman of the moment, and that gives it a unique character.
