After the red carpet, the awards, the applause, the heat and the party of the Ibero-American cinematographic reunion In the recent edition of the Platinum Awardsa call came to light, an alert not to let movies, series and any other audiovisual production be turned off.
The hope of connecting with nearby markets based on language or sensitivity was always one of the objectives of these awards for the best productions for the big screen, the small screen or streaming, but in the 11th version of these awards – which were held on April 20 at Xcaret México, in the Riviera Maya, the intention was not just to connect or negotiate. The warning bell It was given by the actress Cecilia Roth when she remembered that the cinema and the culture of our countries were often in a fragile situation and that is why we had to continue in the battle of telling stories and bringing that experience to feature films or series. Roth received a monumental ovation for an entire career, but the majority of the gala winners emphasized the power of their productions and the impact they generate.
Spanish filmmaker Estibaliz Urresola Solaguren (i) receives her award for best first fiction film for ‘20,000 species of bees’, during the eleventh edition of the 2024 Platino Xcaret Awards.
Photo:EFE
As it was expected, The snow society won six awardsamong which the best director and best film stand out. JA Bayona, its director recalled something he said several times during his stay in Mexico: “Many told me that it was impossible to make a film in Spanish with that (very large) budget and with unknown actors”; but in the end The Snow Society stole the show and has been watched by more than 250 million people on Netflix, becoming the most watched Spanish-language film this year on the platform. To this we should add that its actors have become stars and experts in receiving hugs, congratulations, selfies, sighs and more awards, for the way in which they built their characters in a story of survival against all odds in front of the screen. “Sometimes you have to do things differently to change the rules of the game,” recalled an excited Bayona, who recalled that it was thanks to his parents that he loved cinema.
Gives context: See the details of the Platino Awards gala, for the best in Latin American cinema and series
Argentine actress Cecilia Roth (d) receives her Honor Award from Spanish businessman Enrique Cerezo.
Photo:EFE
Carmen Machi won for the miniseries the messiah in the best supporting actress section and Lola Dueñas won the award for her performance in La mesías. The Chilean Alfredo Castro did his thing at the gala with The Thousand Days of Allende as a performer in a series. The film Bajoterapia, was the winner in the competition for best Ibero-American comedy, just to name a few within a celebration that also made history when it was presented by the Colombian actress Májida Issa and the Mexican Esmeralda Pimentel.
Juan Antonio Bayona with the award for best director with La Sociedad de la Nue. The film won six awards.
Photo:AFP
“I think we have to have many conversations of support for our creators, legislate for them and make our path a little easier and I do believe that every Colombian who decides to make a film is brave,” Issa recalled in a talk before the gala. . It is worth remembering that, unusually Colombia had no nominees in this edition of Los Platino.
“Cinema is a beauty, it is hard work with an amount of love involved that is not always revealed in a battle (…). “Everything is pure tenacity and pure courage,” adds the Chilean. Antonia Zeggers, which he acted in The Count and which he will present in Cannes More People Die on Sundays and The Turtles, which he filmed in Spain, will soon be seen. Another film that the Mexican director is going to release Manolo Caro (La casa de las flores), which arrives on Netflix in May with Fiesta en la burrow and which surrounds the debate on the adventure of making films and productions for streaming in the Ibero-American context, recognizes that “the invitation is to add, both in cinema, theater or films”.
You can read: ‘You have to have a lot of strength to continue making films and series’: Majida Issa
“We are very vulnerable and fragile countries, we still do not have a strongly built industry, so a strong wind (like what is happening with Argentina) can hit it. “We must tell each other, get to know each other, that is why it is a great joy to be with people who make audiovisuals.”with those of us who know what we are talking about, how difficult it is to make films or series,” he reflected. Cecilia Roth, which did not fail to invite a revolution that prevents stories from being told in any area. Felipe Otaño, actor of The Snow Society was more optimistic: “Right now Argentine cinema is in a particular situation, I hope the situation changes and we have to take care of it. I think that Ibero-America has a lot to say and that is growing and we must continue like this”, concluded Otaño, who made a new film, Linda, shot almost in a single location, with fewer hours of work, as a way to touch the earth a little after the phenomenon of The Snow Society.
ANDRES HOYOS VARGAS
EL TIEMPO EDITORIAL
@AndresHoy1
