Since its premiere on April 30, The Eternaluta Not only did it revive one of the most emblematic works of the Argentine comic, but also marked a milestone in the country’s audiovisual industry. In a few days, the series reached the number one position of Netflix global top 10 in non -English -speaking series, with 10.8 million worldwide views. In addition, it was located in the top 10 of 87 countries, including key markets such as Brazil, the United States, France, India, Italy, Mexico, Germany and Spain.
This international phenomenon is not limited to the cultural plane. It represents a turning point in the export capacity of national creative content, with concrete and measurable economic effects.
The production of the first season of The Eternaluta generated an economic impact of More than 41,000 million pesos in the Argentine economyaccording to a study by Empiria consultants together with Netflix teams. The report, developed in April 2025, used an input-product model to calculate the effects of direct and indirect spending on the value chain.
This type of measurement, which allows estimating the multiplier effect of an initial investment, revealed how the project not only mobilized resources towards audiovisual production but also impacted linked sectors such as transport, hotel, logistics, catering, scenographic construction and technical services.
The figure includes both direct production expenses and drag effects on other economic activities. It is one of the greatest documented contributions of a cultural production to the Gross Argentine domestic product, and confirms the potential of the creative economy as a development engine.
The project involved 2.900 personasbetween cast, extras and technical staff. The series demanded 148 Daming Daysthe use of More than 50 locations y 35 virtual scenariosin addition to more than 500 masks Designed for the characters.
Innovation was another key axis: broadly wide areas of the city of Buenos Aires were recreated using photogrammetry y 3D scana technology that combines drones and high definition cameras to capture with millimeter fidelity streets, trains, facades and urban landscapes.
This technical infrastructure not only allowed to improve the quality of the series, but also left installed capabilities that strengthen the national audiovisual industry. The experience opens the door to new local productions and international co -productions, with more efficient costs and creative control in real time.
The global recognition of The Eternaluta It also has a qualitative impact: it improves the positioning of Argentina as a supplier of competitive cultural content worldwide. In a situation in which the country seeks to diversify its export matrix, the success of this series evidences the added value of intangible goods and the possibility of generating currencies from intellectual property, creativity and innovation.
In addition, the official confirmation of a SECOND SEASON projects a continuity horizon that can translate into new jobs, sustained investment and training opportunities for technicians and artists.
Published for the first time in 1957, the Eternaluta was written by Héctor Germán Oesterheld and illustrated by Francisco Solano López. Its plot, which revolves around an extraterrestrial invasion and a mortal snowfall in Buenos Aires, has been historically read as a metaphor for collective resistance and the threat of external forces, with multiple political and social interpretations.
The series was created and directed by Bruno Stagnarowith scripts from Stagnaro and Ariel Staltari, and has Ricardo Darín as the protagonist. The creative team includes Martín Oesterheld as a consultant, in a production that brought together K&S Films and a high -level Argentine technical team.
The realization of this adaptation is not a simple nostalgia exercise. In times of accelerated changes, polarization and global challenges, The Eternaluta He question the audience again with a narrative that combines science fiction and social commitment.
