In an ecosystem saturated with courses and tutorials about digital marketing, Digital Marketing Agency: Creation, Management and Growth It offers something much more scarce: a realistic guide on how to set up an agency in the hypercompetitive world of digital services.
Alberto López Bueno, founder of Wanatop, brings an honest and expert look based on more than a decade of experience, with lessons born of the success, but also of the error.
Digital Marketing Agency.
This book does not focus exclusively on the technical part – which many dominate – but on the true Achilles heel of most emerging agencies: management.
From the internal organization and the management of equipment to the collection of customers, the processes, the profitability and the sustainable growth, López clearly addresses the invisible challenges facing those who make the freelancer jump to digital entrepreneur.
With a practical and unpretentious approach, the author identifies useful tools and proposes conceptual frameworks adapted specifically to this type of business. More than a magical formula, the book offers structure, warnings and advice that only someone who has lived the full path can give.
Ideal for both those who are considering open their own agency and for those who are already in the ring and need to improve their operational structure, this work provides an integral vision that combines strategy, business management and adaptation to the digital environment.
A useful and honest reading that is appreciated in a sector where it is often promised more than what is delivered.
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