The Catalan perfume manufacturer closes 2024 with sales of 180 million euros, a 27 more than in the previous year in comparable terms, as reported by the company in a statement this Thursday.
The results “were stimulated by a solid performance in regions and categories of key product”, since all regions grew.
By categories, fine perfumery increased by 28%while home care and personal care recorded a 20%increase.
The company’s CEO, Laurent Mercier, explained that the “disciplinary approach to growth and strategic investments in key areas” have allowed maintaining the company’s reputation.
EUROFROGANCE SUBRE 27% in sales at the end of the year of 2024
Mercier also pointed out that the strategies implemented “will guarantee continuous expansion” and He has underlined his commitment to innovation.
The company recalled that in 2024 a new creative center in Bombay (India) inaugurated, which reinforces its position in the country, “which presents rapid growth.”
It has also indicated the launch of Euphorion, the first synthetic incorporation to the collection of captives of the ICON program, and which is an perfume ingredient that “It offers a new interpretation of freshness in the perfume palette”.
In February, the company appointed Joan Pere Jiménez, current Chief Market Officeras the new CEO of the Company, a position that will assume on January 1, 2026, relieving Laurent Mercier.
Laurent Mercier, who leads the company since 2018, will continue to assume the role until December 31, 2025and then he will hold a new position within the Board of Directors as of 2026.
Jiménez will take over from Mercier with the aim of continuing with the implementationtion of the strategic plan underway and strengthen the overall growth of EuroFrangance. This succession process, planned since 2023, will be developed during exercise to guarantee a “fluid” transition in responsibilities.
