In mid -April, this medium was able to know that Italmod, Chilean retail specialized in the sale of female costumes, initiated the process of registration of the denomination and “Italmod” logo before the National Institute of Defense of Competition and the Protection of Intellectual Property (INDECOPI).
In detail, The Chilean company registered this brand in category 25, which covers clothing, footwear and hattering items.
This request could indicate that the company wants to prevent others from using their distinctive signs Or, maybe, He would be preparing his admission to the Peruvian market in the medium or long term. But who is it?
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The Chilean retail was born in 1958 and has evolved to become one of the main female costume companies in the country. Among its main business lines are women’s clothing, wholesale sale, outlet stores and corporate uniforms, the latter being a highly demanded option by important institutions in Chile.
Currently, it operates with various brands such as io, ash, mhiffeamong others. For example, it operates a network of physical stores in Chile under its commercial brand Italstorespecialized in female costumes. According to its official site, The company has at least 17 own stores distributed in various regions of the country.
These stores are located in shopping centers and outlets of cities such as Santiago, Temuco, Viña del Mar, Rancagua, La Serena, Coquimbo, Valparaíso and Quillota.
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In addition to its own stores, Italmod has a presence in multi -stores such as Falabella and Ripley, where more than 110 corners or sales spaces operate. According to public information, The retail records annual income greater than US $ 68.6 million.
This consolidation in his country led the Italmoda group to plan its internationalization in the region, starting with Peru. In 2009, the Italmod Group announced an expansion plan through franchises to grow in regions of Chile and in Latin America, including countries such as Peru, Ecuador and Argentina. “Our idea is to grow with our brands via franchises”he said at that time the firm to the third.
This company is not the only one that has request the registration of brands, also companies in the sports sector, mass consumption and others, have already done so on April 14 and 15 of this year, what are they?
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The American brand Al Yoga, specializing in yoga and active lifestyle accessories, has requested the registration of the “Airlist” denomination, a sportswear line that provides tight adjustment for intense training such as yoga or spinning.
This application is framed in class 24, which corresponds to fabrics, bags, jackets, gloves and clothing, among others.
It is important to note that Alo Yoga has a presence in Peru since the beginning of 2025. And it is that the American brand inaugurated its first physical store in the Jockey Plaza shopping center, as part of its expansion in Latin America.
This opening was carried out in collaboration with Subtimes Peru, a local firm that represents international brands such as Michael Kors and Fossil.
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The food Company, Alicorp, requested the registration of the name and logo of “Jumbo”, washing soap brand in category 03, which covers cosmetic products, preparations to clean, polish and scrape, liquid detergent, domestic detergent and liquid soap.
Meanwhile, the Gloria Group has requested the registration of the denomination and logo of “Gloria Pro Power” and “Gloria Pro Day”, both are Proteinal shakes of the brand. These requests were backed by category 29; milk, yogurt; the 30, rice, food pasta and noodles; 32, beers and mineral waters; and 05, food supplements for people or animals.
In the retail segment, Peruvian supermarkets, requested the registration of the name and logo of “vortex”, a brand of energizing; “Brizzy”, soda brand; and “Sömmbier”, beer brand.
Applications are framed in category 32, which covers energizers, fruit -based drinks and fruit juices; and category 33, which corresponds to soda and beers.
These brands are part of their strategy of supermarket brands, offering exclusive products in their establishments.
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Business editor with focus in industries, technology and education. Previously, former economy of the Government in Diario. Since 2023 it is part of management.
