*By Celso Barros, director of Visual Disples for Samsung Latin America
It is undeniable that since 2020, due to the Covid-19 Pandemia, entertainment consumption habits completely changed. Although we have already overcome that delicate period, most people do not renounce the pleasure of enjoying more at home, whether alone or accompanied. To have an idea, according to A report published by Research and Marketsthe main world source of research and market data reports, Latin America is expected to reach 165 million subscriptions to subscription video services (SVOD) by 2029, a significant increase compared to the 110 million registered in the late 2023.
This change in behavior has also had a deep impact on consumer demands regarding televisions and soundbars models they choose. This is because the audiovisual experience, which was previously just a matter of quality, is now also synonymous with personalization and total immersion in the content.
Samsung stands out in this context, leading the global sound bar market for 11 consecutive years and, in the television sector, for impressive 19 years. This recognition is the result of a consistent strategy based on innovation, quality and understanding of the new demands of consumers. More than developing devices, we seek to create memorable experiences.
Thus, to maintain its global leadership position and accompany the transformations in consumer behavior, Samsung has continuously invested in research and development of high -tech products, which includes sustainable materials, such as QLED and Neo QLed models free of cadmium; Art and design, such as The Frame, which combines the image quality of a TV with the possibility of exhibiting works of art when it is not in use; and in the pioneering use of artificial intelligence to improve image and sound.
High sound experience
Speaking of sound, the technological advance in this sector has had a direct impact on the market. After all, much of the emotional impact of visual content is transmitted through sound.
Valued at USD $ 7.5 billion in 2023, the global sound bar segment projects a growth at an annual compound rate (CAGR) of 9.5% between 2024 and 2030, according to estimates published in the report of Global Market Insights. This data shows that consumers are increasingly attentive to audio quality, and willing to invest in solutions that offer not only power, but also intelligence and connectivity.
Since 2013, Samsung has invested in an exclusive audio laboratory, the Sound Device Lab (sound devices laboratory), in Los Angeles, reinforcing its commitment to sound excellence.
Thanks to this effort, models with functions such as Adaptive Sound, Object Tracking Sound and artificial intelligence -based solutions offer audio adjusted to the content and the environment, providing a personalized and enveloping experience for each user. An outstanding example of this integration is Q-Symphonyexclusive Samsung technology that synchronizes the audio of the TV and Soudbars, creating a three -dimensional, enveloping and powerful sound.
An experience you can try
In Latin America, this trend of televisions consumption together with sound bars has intensified. In response to the growing current demand for high quality audio products in the region, Samsung launched the “Purchase & Test” program, which allows any consumer to experience the soundbars of the Q and S series for 60 days, with a guarantee of total reimbursement if it is not satisfied with the product. Now, this program is expanded to the televisions of the The Frame line, with the aim of offering consumers a unique immersive experience, allowing them to evaluate the benefits of technology in the comfort of their home.
We also want to deeply thank Latin American consumers for recognition and preference throughout all these years of market leadership. To celebrate, we prepare a special action for Mother’s Day, with offers designed to transform family moments into even more memorable experiences, with incomparable image and sound quality. After all, every mother deserves the #1 experience in TV and sound bar.
