The Mattel toy It plans to raise the prices of its products in the United States due to the tariff policy of the Donald Trump government and will also diversify its supply chain to depend less on China, according to its Tuesday its Principal ejcutiveo, ynon radiator, a CNBC.
These two initiatives to “mitigate” the effect of tariffs are known precisely days after Trump Iron to a possible recession in the country saying “perhaps children will have two dolls instead of thirty, and perhaps the Two dolls will cost a couple more than normal”.
How did Trump’s tariffs affected Mattel?
Mattel, who manufactures the Barbie doll, disclosed on Monday that his losses They almost tripled in the first quarter, up to 40 million dollars, and withdrew their forecasts for this year, citing the “environment macroeconomic volatile and the changing tariff situation in the United States. ”
In a statement, the firm said that US tariffs did not affect their figures in this period, but Kreizdo is already measures to compensate for its impact, including raising the price in the United States, although he hopes that about half of his products will be worth “20 dollars or less” in stores.
How do Mattel affect China?
Mattel It also plans to “optimize product supply” with Special attention to Chinacountry to which USA imposes tariffs of 145 percent in general, and specifically the Company plans to reduce its imports from the Asian giant to 15 percent in 2026indicates in a presentation.
In your interview with CNBC This Tuesday, however, the Kreiz executive ruled out that all the company’s production is going to move to the United Statesone of the objectives in which Trump justifies his tariff policy.
“Design, development, Product engineering and brand management takes place in the United States. Making the product in other countries allows us to create quality products with affordable starting prices, ”added Kreiz.
