Frisby, the Colombian restaurant chain specialized in fried chicken, faces a conflict related to the use of its brand in Spanish territory.
The company has warned about the promotion of an alleged expansion in Europe through unofficial digital platforms, which has led to The company to issue a statement denouncing an improper use of its graphic and commercial identity.
According to Frisby SA BIC, the existence of a website with Spanish domain (www.frisby.es) and accounts on social networks such as Instagram (@frisby_es) and Tiktok (@Frisby.es), which would be spreading false information about the opening of operations in Spain.
These platforms, which use images generated by artificial intelligence and promotional messages, ensure that the brand will soon reach the Iberian country. In addition, investment opportunities and franchises are offered under the name of Frisby, without authorization from the Colombian company.
Frisby in Spain Photo:www.frisby.es
Frisby Spain reactions and pronouncement
“We have not initiated or authorized any expansion, commercialization or investment process under the Frisby brand in Spain or in other countries of the European Union. We do not offer or authorize to third parties the franchise model for the opening of restaurants”Said Frisby Sa Bic in an official statement.
In response to the complaints of the Colombian company, Frisby Spain’s account on Instagram published a statement dated May 6, 2025, signed from Madrid. In this document, the entity claims to be the exclusive and legally registered holder of the Frisby brand in the European Union, According to the legislation of the Intellectual Property Office of the European Union (Euipo).
-According to the statement, this ownership grants full right to use and exploit the brand in European territory, including the opening of points of sale and the franchise offer. Frisby Spain is described as an independent entitywithout corporate link with the Colombian company. However, in the letterhead of the document is a address in Bilbao, province of Biscay, which generates doubts about the real location of the entity.
Restaurant Photo:Frisby
Investment offers and possible risks
Among the actions promoted by unofficial platforms, a document entitled “Franchice Tressheet – Frisby Spain” stands out, in which an alleged investment opportunity is detailed for entrepreneurs interested in opening the brand franchises. According to this document, the initial investment required amounts to 300,000 euroswith an entrance fee of 45,000 euros and royalties of 5 percent of the net billing.
Frisby Sa Bic has warned that these offers should be considered as possible scams, since they are not related to the company. The company urged consumers and potential investors not to make transactions or respond to these unauthorized offers.
“We reiterate that all official communications on our brand are carried out exclusively through our verified channels, such as our official website (Frisby.com.co) and our authentic social networks,” said the company.
Frisby Sa Bic has announced that he will take legal actions to protect his brand and the confidence of his clients, emphasizing the importance of not falling into possible fraudulent maneuvers. For its part, the entity identified as Frisby Spain It maintains its position of legitimacy, ensuring that it has the rights of use of the brand in the European Union.
The case raises questions about the authenticity of Frisby Spain’s operations and if it is a brand supplant or a legitimate record in the European continent. For now, The situation is still not resolved while both parties defend their positions and prepare for possible legal confrontations.
