This weekend is celebrated on Mother’s day. Many families meet to commemorate that important role with gifts and celebrations, which in turn has a direct impact on the dynamics of the country’s trade.
In fact, merchants are already rubbing their hands, and expect their sales to grow 20% on this date, according to the annual survey conducted by Fenalco.
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And it is that 93% of Colombians expressed their intention to commemorate this special date, which demonstrates the importance of this celebration in the country’s homes.
Mothers’ favorite gifts
According to Rappi data, Flowers are one of the most ordered products, with more than 10,000 orders for floral arrangements that are generated for this season, where roses and orchids are favorites for users.
Then there is the beauty category, the second with the highest growth for the date, where users can find options such as perfumes, makeup and skin care.
Likewise, the category of fashion It is also one of the most explored by users who can find clothes, accessories and footwear, with the option to be able to send as a gift, any product to the address they want, in the time that best suits their needs.
“The e-Commerce has developed more approaching purchase options than, in the case of Rappi, with the Turbo service, the user time value is prioritized to obtain in less than 15 minutes everything necessary to celebrate. There is a portfolio of more than 1,000 supermarket products and 300 products such as flowers, chocolates and wines, which are the most ordered for Mother’s Day, With an average purchase ticket for this category that ranges between $ 19,900 and $ 200,000 ”, The platform pointed out.
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Prepared e -commerce?
In seasons like this there is also a boom of electronic commerce. Only last year, the Colombian Electronic Chamber of Commerce (CCEC) registered a 26.7% growth in electronic commerce, representing a sales volume that exceeded $ 105 billion.
According to a statista study, 40% of consumers buy gifts for Mother’s Day at least two weeks in advance. However, it is important that ecommerce are prepared not only to increase their sales, but also to provide good experience to the customer.
One of Adriana Gamba’s main recommendations, country manager of Infracommerce in Colombia, Ecuador and Panama, for companies is to use the information of customers to customize promotions and offers according to their preferences.
Also have the stock appropriate to meet the expectations of buyers and respond efficiently both in the process of delivery logistics and in an agile return management.
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Recommendations for you to manage your finances
The desire to pay a special tribute should not translate in expenses that affect financial stability. Mother’s Day, although emotional, is also one of the most consumption seasons of the year, and many expenses are made without planning.
In this sense, from the financial platform Bravo made four key financial recommendations for people They can celebrate this date consciously, without compromising their economic stability.
1. Gifts with meaning, not with price: Consider options that represent an emotional value rather than economical. A handwritten letter, a house made at home or an afternoon of activities together can be much more memorable than an expensive gift, Mothers will surely assess any detail on their part.
2. Take advantage of promotions, but with intelligence: many brands release special offers this season. Compare prices, verify conditions and avoid impulsive purchases will help you get the most out of real promotions.
3. Plan in advance: Organize the details of the celebration with time will allow to find better prices and avoid the indebtedness of last minute, which can have negative effects on your long -term finances. Even if you consider it viable, you can agree with your relatives to celebrate this day on another date, to avoid high costs in dinner or exits with your loved ones.
4. Be strategic: LS Mothers value gestures that are born from the heart, without these must represent an excessive expense. Therefore, on dates such as Mother’s Day, it is key to make decisions with financial criteria. Applying financial intelligence allows you to choose a significant, functional and according to economic capacities, without compromising personal stability.
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