Oreo cookies are famous worldwide thanks to Its delicious taste y Your iconic design that has made them a classic In the confectionery industry, in combination with a good marketing strategy that has positioned them as the favorites of millions of people.
Social networks are burning, from the early hours of Friday, May 9, the name of Oreo became a national trend On platforms such as Instagram, X and Tiktok, after the official brand account in Mexico published a cryptic message accompanied by a symbolic image.
The post shows an oreo cookie departed in half with the text: “Goodbye Mexico. We are told to tell you that your Oreo always says goodbye”which was played by thousands of users as an advertisement for the Mexican market. The publication offered no more details, but it was enough to unleash A wave of reactions, speculations and nostalgic comments.
Users of all ages expressed surprise and sadness about the possibility that cookies disappear from the country. Thus, in a few hours, hashtags like #oreoseva, #goodbye and #oreoméxico climbed among the most commented topics.
-So far, Mondelez International, owner of Nabisco, manufacturer of the dessert, has not issued any official statement that confirms or denies the output of the country’s product, whose absence of clarity has fed the theory that it is a advertising campaign to generate expectation Before a launch.
Marketing experts consulted by national media agree that the emotional and symbolic language of the message points more to an image renewal, a special edition or even The end of a classic version To give way to a new product.
It would not be the first time that Oreo resorts to viral strategies: in the past, the brand has used ambiguous or emotion messages to introduce new flavors or limited collections. In fact, Oreo has managed to position himself as a culturally relevant product, adapting to local markets and adding innovations without losing their essence.
Currently, oreo cookies They are marketed in more than 100 countries And, according to magazine data Timeis the best -selling cookie in the world. In Mexico, its presence has been constant for decades, which makes it difficult to think about a definitive withdrawal without a formal announcement, meanwhile the situation has Mexican consumers with the soul in suspense.
