The departure of the CEPO, in mid -April, implied a before and after for consumption. The growth trend that sales had been expressing during the first quarter of the year slowly slowed down in the last fifteen days of last month, and still continue at that lower pace. This abrupt change coincided, for some sectors, with the end of exchange restrictions and stability, with a downward trend, but also influenced the rise of interest rates and the limitation that this generated in the possibility that shops offer more than 3 or 6 payments without interest.
“The consumption in April had a before and after the departure of the stocks. We do not know why and if that was, but from that moment we had to start down prices because nothing was sold,” they said in an appliance firm. That is why all the expectation is put on the Hot Sale, which starts next Monday and in which there will be super aggressive offers in terms of discounts and quotas.
Infobae He consulted several retail chains and there was full coincidence regarding what happened in April. “The market is growing compared to 2024 – which was very negative – but to come from increases of 60% year -on -year or more, suddenly it went to figures of 30%,” they said in another company.
In the sector of Appliances They do not find a clear explanation. One possibility is that how to access the purchase of dollars today is very simple, that consumers are turning to that instead of allocating it to the purchase of durable goods. They may also have believed that the dollar would shoot more and that would boost a higher rise in prices, so there could have been an anticipated purchase, providing a more abrupt devaluation.
In fact, in a consulted firm they recognized that the announcement of the CEPO departure was on Friday 11 and that during that later weekend it was sold very well, since the market had the uncertainty regarding which value the exchange rate would be located on Monday 14. Finally, it is stable, with the normal fluctuations of a flotation. Moreover, yesterday the dollar had its greatest decline since the regime change.
On the other hand, the rise in interest rates caused shops to be increasingly expensive to grant long quota plans without interest. It happened in all the items, and that influenced sales, which had been basically leverage with credit. That is why the sectors that participate in the Hot Sale are waiting for anxious next week, with the aim of recovering volumes not sold last month.
“The sale is very propped up with credit. A lot of what the credit was growing was cut because the rate roses. Therefore, Hot will be very aggressive. A lot of discourage, 12 installments, discount of between 40% and 50%, ”emphasized a source of an appliance chain.
In the sector of dress They admitted that “sales are super falls” and that “there are many discounts, even unusual for this time of year in May,” but the situation did not start in mid -April, it was already coming, the source consulted remarked. “I think there is also a little more concern and people have less money, they are more controlled,” he added.
They also recognized the brake on sales of all sectors in the malls. Although they do not direct it directly with the lifting of the stocks for natural persons, they do recognize that “there was a total parate in April, in all items.”
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