In a context of inflation still high and with direct impact on daily consumption of households, the supermarket chain Carrefour announced a new edition of his already known campaign “Corajudos prices”which implies price freezing in 1,500 products of your own brand. The measure will govern during four monthsto him August 31, 2025and will be implemented in the more than 680 branches that the firm owns throughout the country, including supermarkets, wholesalers, close stores and the online channel.
The company explained that this action aims to provide predictability y Price stability To consumers, in an economic context where although inflation has begun to slow down, the values in gondola remain a concern for Argentine families. “We want our customers to plan their purchases without fear of surprise increases,” said the CEO of Carrefour Argentina, David Collas.
Essential products and focus on your own brand
The campaign covers essential products of various categories: non -perishable food, drinks, cleaning and personal hygiene itemsamong others. Options adapted to specific needs are also included, such as products Without sugar, lactose, low in sodium and suitable for celiacs (without tacc).
Among the most demanded products that are part of this initiative are cookies, milk, soda, tomato puree, tuna, toilet paper and kitchen rolls. All are elaborated under their own brand Carrefour productswhich has gained weight in the gondolas and currently represents about 30% of sales in the stores of the chain.
In parallel, the company reported that it plans add 500 new articles to its own brand portfolio, including food, condiments, marinates, powdered milks and cleaning products. This growth accompanies the loyalty strategy and aims to offer Most economical alternatives Without resigning quality.
Pesaria Inflation Pesos
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The response of the sector to inflation
The campaign is part of a broader movement of the supermarket sector, which tries to respond to the loss of purchasing power with Sustained commercial strategies. Other chains have also implemented similar plans, aware of the need to capture a consumer increasingly price sensitive.
From the Government, the Minister of Economy, Luis Caputocelebrated this type of initiatives by the private sector, considering that “help reduce uncertainty and contain inflation expectations.” However, analysts warn that the real impact on the general price index will depend on multiple factors, including monetary and fiscal policy, as well as the evolution of the exchange rate.
Carrefour seeks with this new edition of “Corajudos” not only to improve its brand positioning, but also reinforce the confidence of your customers with a proposal that combines price, variety and quality. In addition, the possibility of accessing these products in both physical and online stores extends the scope of the campaign to all types of consumers, even those who opt for digital trade.
With this measure, the chain reaffirms its commitment to offer stability in times of economic uncertaintywhile continuing to expand its presence in the market with products that compete directly with traditional brands, but to more accessible values. The goal? Gain participation and accompany the Argentine consumer pocket.
