From the sports point of view, in its three editions, the Miami Grand Prix of Formula 1 has very little to offer, since its semi -permanent layout has few spaces to pass, it has very narrow areas and, in general, there is little action.
However, on the economic side, it has become one of the largest money generators for Miami and it is estimated that the 2025 edition left a spill of 500 million dollars during the week of the event.
For decades, Formula 1 has tried to settle in the United States, however, in practically all attempts, until now, the US Liberty Media group bought the category and has focused on positioning sport as a global mass show (largely thanks to actions such as the Netflix series, Drive to Survive), pushing in the American union with 3 great prizes a year.
Miami is the first appointment and, perhaps one of the best locations in the United States to take the Great Circus, because it not only has an enviable climate most of the year, it is also one of the most multicultural places in that country and an area with a lot of money.
Taking advantage of the arrival of the F1 and everything that entails in visitors (many of them athletes, artists, influencers and other millionaires), the city and many brands take advantage of these days to organize different events around the race, VIP parties, exhibitions, coexistence, activations and other entertainment actions, which generate money for the area.
But, the race also offers an employment platform for many people. It is estimated that the Miami GP uses about 18,000 people for the days of competition, from security personnel, staff, sales in premises, food, cleaning, and other areas, the vast majority of them, inhabitants of the city and surrounding areas.
With more than 1.3 billion dollars generated for the city in three years, you can understand why you worked to negotiate a new contract extension with Formula 1 to ensure this Grand Prize until season 2041, seeking to be necessary to generate investments in the future.
