The concept of well -being has evolved towards an integral vision that covers mind, body and environment.
In mental health, Mexican mothers focus more and more aspects such as sleep quality (41.5%), stress management (34.3%) and balance between working and personal life (18.7%). In the physical, almost half seeks to stay active and adopt healthier eating habits. welfare ceases to be luxury and becomes necessity.
Beauty that feels
Beauty is no longer just look good, but feel good. Aidé Cerón, Executive Beauty Director in Circana, points out that today women integrate products such as fragrances and skincare to their routines to raise their mood and take care of their skin. In May, sales of face care products reach its highest point, exceeding one million units.
-Beauty Market Growth
This change has promoted 25% growth in the beauty market in 2024, with electronic commerce doubleing the rhythm of the sector. Designer fragrances dominate in prestige, while Arab brands gain ground in mid -range. In Skincare, facial sera and solar protectors stand out, with dermocosmetic brands already representing a third of the total. 92% of growth in this category comes from e-commerce.
Homes that heal
The home becomes a welfare sanctuary. Smart appliances, food processors and gourmet kits become allies for a healthier, efficient and harmonious life. Consumers value multifunctional products that save time, space and effort, integrating design, innovation and technology to improve the quality of daily life.
Welfare technology
Technology plays a crucial role. Devices such as smart watches that monitor sleep, heart rate or stress levels are booming, with 23% growth in the last year. These gadgets not only offer data, but tranquility and control over well -being, according to Jaime Negrete, Executive Director of Circana Technology.
