The Colombian is a multiplatforma editorial group with more than 110 years of existence. He was born in the city of Medellín in Antioquia. Founded on February 6, 1912 by Francisco de Paula Pérez, he has specialized in the research and generation of journalistic content for different platforms in which he provides the audience of multis …
This article was cured by Leonardo Olaya
May 11, 2025 – 2:47 pm
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The company explained that there is an appeal of the decision and hopes that it will be resolved in the second instance.
The company must respond for a millionaire fine of $ 214.4 million. That, because the SIC verified that the company did not know the prohibition of treatment of sensitive personal data, especially by conditioning access to a person’s account to the supply of their biometric information, through facial recognition.
The Electronic Commerce Multinational He explained that this decision of the Superindustry is first instance. And he added that it is a process that has been in development during the last three years.
(See also: Mercado Libre confirmed news that will benefit customers in Colombia with orders)
“A resource was filed on April 25. Currentlythe final resolution is expected, which will be followed with the respect that characterizes the company”, Said the company. In other words, the company expects the decision to change in a second instance in its favor.
-Mercado Libre said that he already explained the situation to the sic: “We have implemented biometric identification measures transparently in situations where unusual activity is detected or a risk of fraud or impersonation of identity is presented. ”
Argued that this use of technologies They are tested and safe. Y He added that they are also widely accepted worldwide.
The company justified its use because in its concept reduces risks of impersonation of identity and fraud“Thus safeguarding the integrity of its users and protecting their fundamental rights.”
And he culminated: “This company reaffirms its commitment to compliance with the regulations and decisions of the authorities in relation to user privacy, as well as Colombian laws on personal data protection.”
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The Superindustry He ordered Mercado Libre deleting any procedure in the mobile application or the company’s website that condition the access or creation of user accounts, to the supply of biometric data.
He also ordered that, from its mobile application or website, offer several options that allow holders to decide the authentication mechanism.
* Pulzo.com is written with z
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