Pandora starts a pop-up store triplet in Mexico on the occasion of Mother’s Day

The Danish firm of affordable jewelry Pandora inaugurated three temporary stores in Mexico as part of its strategy for Mother’s Day. The initiative seeks to consolidate the brand as the first gift option during one of the most commercial relevance seasons in the country.

The selected locations are the savare shopping center in Guadalajara, Paseo La Fe in Monterrey and Plaza Satellite in Mexico City. The stores will be operating from May 4 to 11, except in Guadalajara, where the opening is scheduled from 7 to 11.

As the brand has announced, these pop-up stores are designed as personalized experience spaces and visitors can access services such as recorded on site, special envelope, cured selection of products and dedicated attention for those who wait.

“We want to get closer to our clients in Mexico, offering them an unforgettable experience to celebrate love in all its forms, especially the unconditional love of a mother,” said Luciana Marsicano, general manager of Pandora in Latin America.

It should be noted that during the official opening in Plaza Satellite, held on May 4, the brand presented the distinctive elements of its regional campaign Be love, which promotes the act of giving with intention and meaning.

As part of the incentives, the first 100 buyers in each store will receive an exclusive jeweler, and with purchases from 2990 pesos, a limited edition bracelet can be obtained.

Activation is part of a regional amplification plan backed by physical and digital means.

With this action, Pandora seeks to strengthen its presence in the Mexican market and generate a tangible impact during a key date for the local retail.