He Electronic commerce In Mexico it continues its accelerated expansion, consolidating itself as one of the most dynamic markets globally. In 2024, the value of the retail online sales market reached 789.7 billion pesos, according to the “Online Sales Study 2025” of the Mexican Online Sale Association (AMVO).
This 20% growth far exceeds the world average of 8%, driven by consumption trends increasingly focused on sustainability, efficient logistics and mobile trade.
Today, digital mobility dominates the panorama: 69.4% of electronic commerce traffic comes from mobile devices, and three out of 10 buyers acquire products directly from social networks.
Given this new digital consumer profile, companies face important challenges, including the high shipping costs, concerns for logistics security and the environmental impact of the so -called “last mile.”
One of the main challenges that companies must face is the growing ecological awareness of the consumer.
According to AMVO, 67% of buyers prefer products that do not damage the environment and 55% look for options with recyclable packaging. This trend requires brands to adapt their processes to offer not only efficiency, but also environmental responsibility.
Electronic Commerce: Recommendations to conquer
In this context, Imile Delivery Mexico, a company specialized in logistics solutions, offers recommendations for e-commerce companies to remain competitive:
- Integrate technology for efficiency: automate logistics processes from collection to final delivery minimizes errors and accelerates the operation. The use of technologies such as Machines Sorter helps optimize routes, reduce emissions and improve delivery times.
- Optimize mobile experience: with most traffic from smartphones, it is essential to offer customers to reprogram deliveries, choose alternative collection points and communicate easily with distributors through apps.
- Expand national coverage: expand distribution networks, including rural or difficult areas, strengthens digital inclusion and supports small businesses.
- Focusing on the young consumer: the young generation represents a key engine for the digital economy. Adapting strategies to their expectations of sustainability and mobile experience is essential to consolidate the loyalty of this segment.
In addition, managing returns efficiently is vital. 23% of online buyers made a return in 2024, which implies a challenge for sustainable logistics.
Innovate to grow: the key to the success of electronic commerce
The success of digital trade in Mexico will not only depend on its ability to grow in sales, but also on its commitment to responsible logistics, technological innovation and a purchase experience that meets the expectations of an increasingly demanding and conscious consumer.
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