In a movement that has surprised both fans and the film industry, Marvel Studios He decided to rename his most recent tape Thunderbolts, that premiered just a few days ago, with a new title: The New Avengers.
The asterisk that accompanied the original title throughout the promotional campaign already hinted that there could be a turn.
However, no one anticipated that it would be a complete modification of the name and identity of the film. The new title implies a reintegration of the team of Thunderbolts Within the narrative universe of the Avengers, giving them a new status that until now was unknown.
This decision, which has been received with enthusiasm and surprise by fans, reconfigures not only the identity of the team, but also its place in the general plot of the Marvel universe. Photo: screen capture in x
Read also: Who were the first Thunderbolts?; Thus the original team was born in the comics
One of the most viral and commented moments of this campaign has been starring Sebastian tent, who plays a Bucky Barnes in the Marvel cinematographic universe.
Instead of limiting to announce the change of title on social networks, the actor decided to act directly on the field: he was seen in the streets of Los Angeles removing promotional posters of Thunderbolts in marquesinas and replacing them with the new ones of The New Avengers.
This gesture, which mixes performance with urban marketing, is part of a broader revelation in which Florence Pugh, David Harbor, Wyatt Russell and other cast members also participated.
Together, the actors broke or withdraw the old posters as part of a campaign coordinated by Marvel to formalize the name change.
Although it is a striking strategy, the impact between the fans community has been mixed. Many applaud the effort to keep alive Interest in the tape, But others have expressed their discontent for what they consider a “mass spoiler”, since the new title anticipates a development important within the narrative.
Read also: Who is Bob of “Thunderbolts”?; The story of Sentry, one of Marvel’s most powerful and unknown characters
Bold movement or despair signal?
Rebranding has not been well received by all. The main criticism is that Marvel It has revealed, prematurely, an element that could have been a surprise within history: the evolution of the protagonist group towards a new incarnation of the Avengers. For followers that still They have not seen the movie, The new title eliminates a possible plot and has been interpreted as a desperate play against the low initial performance at the box office.
For its part, from The study insists that the change was planned from the beginning, Although no more details were offered about why it did not communicate before the premiere. The truth is that, despite the support of the specialized criticism, the film did not achieve the expected figures during its first weekend, which would have accelerated the implementation of this strategy.
The movement also raises questions about the future of the UCM, since it could be laying the foundations for a new alignment of the avengers, something that the public had been waiting for since Endgame. However, doing so without the complete context of history can be a double edge weapon for fans’ loyalty.
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