Marvel Studios has focused attention after the announcement of his CEO, Bob whenon the new strategic direction of the company. This turn seeks to prioritize high quality productions, focusing on cinematographic projects and reducing the volume of original series. In this context, the movie Thunderbolts* It has become the first example of this renewed approach, receiving positive criticism from experts and fans.
Since its arrival at the end of 2022, Iger has promoted key changes to redefine the course of Marvel. Years of a wide range of content in Disney+ generated a perception of saturation and decline in quality, which affected the critical and public reception. The new goal is to reduce the amount of launches, prioritizing better developed and narrative projects that reconnect with the audience.
Thunderbolts* It has been the emblematic project of this transformation. Although its box office premiere was not revolutionary, with $ 160.5 million globally raised, the film stands out for its positive reception in media and to overcome the performance of previous deliveries. The film has renewed the enthusiasm of the followers and marks a precedent for a more strategic and coherent approach.
-
The impact of the new vision of Marvel It is not limited to superheroes. Iger He stressed that the cinema approach also involves divisions such as Lucasfilm y Pixar. A more selective and rigorous model seeks to raise the level of productions, strengthening their presence in both movie theaters and digital platforms.
Fans of Marvel They can anticipate projects that will maintain this quality priority. Titles like The fantastic four They establish a narrative standard, with solid stories, precise dialogues and a demanded visual execution. According to Iger, the future of the study seeks to recover the connection with an audience that had shown wear for the excessive amount of content.
The restructuring of Marvel Not only does it seek to revitalize its brand, but also offer a model observed by other companies. Iger emphasizes the need to learn from previous errors and demonstrates that, even in a market dominated over high productions, quality remains key to sustainable success. This approach could inspire similar strategies in the sector.
