Ed Sheeran (Halifax, 34 years old) has been delivered to nostalgia. On March 28, he opened a secondary account on Instagram – teddysoldphone, in which he already accumulates 303,000 followers – in which, under the description “Today I found my old phone”, the British singer has been sharing dozens of unpublished photographs and notes of a mobile phone that he did not use since 2015. His goal with these images, among which moments stand out with Taylor Swift, Niall Horan, Justin Bieber, Harry Styles or the late Jamal Edwards, is to promote the launch of his new single, Old Phone -Sispononable since April 29. In one of the most recent publications, the artist explains where his new profile and his new theme arises, and the story goes back to his opinion for copyright around his 2014 single, Thinking Out Loudin which he was accused of copying Marvin Gaye’s classic Let’s Get it On. In May 2023, Sheeran was acquitted.
“I got rid of my phone in 2015 and I went on to use full -time email. I turned it off in December 2015 and that’s it. when they sued me, the judge ordered me of Instagram of his official account – teddysphotos, with 48.7 million followers – to explain where the old memories arise. Reunite with these images marked him so much that he decided to write Old Phone. In his words, he did “Solo, at two in the morning, with jet lay In India, finishing the album, and I recorded it that same morning. It looks like a song that should have been in my debut album, but also a song that I could not have written until I experienced real things, “he said in the text.
On how he lived that reconnection with his phone, the singer wrote: “The first message was from my friend Jamal Edwards, who has recently passed away [en 2022]. The second was from my ex -girlfriend, with whom I had not had contact for years. The third was a relative with whom he had not spoken in a decade. It was like a time capsule, an era of my life in 2015. I found myself reviewing messages and conversations with people who are gone. I cried when reading messages from friends who are no longer there, with whom I will not speak again. I found old photos of mine with people very close to me then, but we have lost contact since then. “” All experience was a very emotional trip, “he said. Words that coincide with the chorus of Old Phone Where Sheeran sings: “I feel overwhelming sadness for all the friends who are missing and seeing how my family has fractured. Growing and following forward.”
In your photo album onlineSheeran describes the moment behind each of the photos that has come back to light. In the image with Justin Bieber writes: “2014, I discovered that Bieber liked my music. I sent him Love Yourself [canción original del canadiense de la que el británico hizo una cover] Shortly after. “In another, the singer with Harry Styles is seen and with the message” Snow direction “(Snow address in Spanish), in reference to the old Styles group, One Direction. The singer Taylor Swift is another recurrent face:” He always made a face in the selfis Sample including in the most famous selfi of the Oscar awards as if he had been with Ellen DeGeneres, Bradley Cooper, Meryl Streep, Jennifer Lawrence or the then couple formed by Brad Pitt and Angelina Jolie. We play a lot to pool and spend a very, very fun night. I miss the. “
The artist also shared images with Ellie Goulding and Niall Horan after the love triangle in which the three were involved in 2014. That year, Sheeran released the song Don’t, in which he sang on an ex (supposedly goulding) who cheated him with his friend (Horan, in this case). In 2015, the interpreter denied in an interview with the British version of ELLE I had a relationship with Sheeran: “I had some quotes with Niall, but I never had a relationship with Ed. I have absolutely no idea where that came from and why it became so great.” And in 2023, in her Tiktok account, after a fan accused her of having been unfaithful, the singer replied: “False! But also kills.”
To promote Old PhoneSheeran has not only shared unpublished images on Instagram, but has also launched to traditional promotion. It highlights, for example, your participation in The Tonight Show by Jimmy Fallon on May 2 and the surprise concert in the pub The Thomas Wolsey, in the British city of Ipswich who, in honor of the song, has renamed two weeks like Old Phone.
Sheeran, known for his improvised concerts – last February gave a street concert in the Indian city of Bangalore – shared videos of the night on his Instagram account with the following message: “Today I took Old Phone to a welcome concert in Ipswich. Thanks to @fishclawband for accompanying me and all who came. ”
