Why ‘Thunderbolts’ changes title a week after its premiere?

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Marvel Studios has surprised his fans by modifying the title of his new film Thunderbolts* just a week after its premiere. The unexpected change of name not only affects the posters and the official Marvel channels, but also recontextualizes all the previous promotion of the film directed by Jake Schreier.

From edited trailers to digitally manipulated scenes to hide relevant deaths, Thunderbolts* It has been revealed as an elaborate smoke curtain. Before its premiere, some posters revealed that the title asterisk referred to “Avengers are not available”but a last strategic movement of the study itself has changed it all this May 5, only five days after the premiere in Salas.

Since then, Marvel and Disney official networks have begun to replace the name Thunderbolts* by The new Avengersusing asterisk as a wink to a postponed truth: antiheroes led by Yelena Belova (Florence Pugh) and Bucky Barnes (Sebastian Stan) were not a simple dysfunctional group, but The official successors of the Avengers. The scene’s scene, with the character of Valentina Allegra (Julia Louis-Dreyfus) presenting them before the press, confirms.

Although the film has raised 162 million dollars in its first weekend, this turn could further boost the box officereviving interest in connection with the future Avengers: Doomsday. The names of Stan, Pugh and David Harbor are already among those confirmed for that future delivery. Thus, Marvel has not only played with the public’s expectations, but has redefined his narrative with postmodern marketing, generating debate about the limits of the spoilereven when it is the study itself who causes it.

What seemed like a promotional strategy has become a key revelation: solving the enigma of the asterisk that accompanied the original title. This play, which has generated controversy by anticipate the final turn A few days after the premiere, it responds to an elaborate campaign that has hidden, and at the same time sown, clues about the future of the Marvel cinematographic universe.