One of the definitions about prices manipulation He says they are ‘marketing’ strategies that influence human behavior to obtain a consumer reaction In his favor. Thus, as a merchant already retired and fan of advertising, I expose my opinion about some examples here.
First, those called by experts “Psychological prices” They are those who They end in decimalssuch as 99, and that they give the impression that we are buying cheaper, when it really is not. Also, the discounts to the second unit They offer many establishments with very striking posters to indicate the resulting price if a second unit is acquired. Strategy somewhat problem because it can induce a possible confusion When buying a single product that at the time of paying does not coincide with the erroneous perception that has been able to read the poster, especially the most vulnerable people.
And finally, the Price anchorthat it is a procedure that should be prohibited because it consists of putting a high price to a specific product to reduce it within a few weeks, trying to give the perception that it is a reduction, when such action is a clear sample of misleading advertising.
