Havana, May 1 (RHC) The Spanish hotel chain Meliá, after 35 years of operations in this country, today has a strong presence at the 43 International Tourism Fair of Cuba (Fitcuba 2025).
Those responsible and delegates in this archipelago show proudly the participation in the travel industry of the island, when many professionals in the local sector agrees to learn with their specialists the art of tourism.
This was the first foreign chain to enter Cuba under the approval of the leader of the Fidel Castro revolution (1926-2016), who appeared in a video shown in the opening of the fair, with historical images of the first openings and operations of that Iberian company.
Now his fair attendees point out that Meliá Hotels International Cuba participates in Fitcuba 2025, strongly.
Event (April 30 to May 3) based in the historical set formed by the fortress of San Carlos de la Cabaña and the Castle of the Three Kings of Morro.
The company arrives at a special moment, after 35 years of its presence in the Cuban market, they emphasize.
This anniversary reinforces its commitment to the values of its trajectory: to promote the sustainable growth of tourism, guarantee quality experiences and promote connection between cultures.
Among the main novelties presented by Meliá Cuba, the incorporation of the Gran Bristol hotel in Havana Vieja, which will begin operating under the brand The Meliá Collection, in collaboration with the Gaviota group.
This luxury establishment, with impressive views of the Capitol of Havana from its terrace, will mark the debut of this exclusive brand in Cuba.
For the next high season, two new developed products will be added along with the Gran Caribe company.
In the largest spa of Cuba, the new Sun Hicacos Varadero will offer family holiday on the beach front, with 268 rooms distributed in Bungalows surrounded by lush vegetation.
Meanwhile, in Cienfuegos, the integral remodeling of the ancient Jagua will give life to the Innside Cienfuegos Jagua, which will combine the contemporary design of the brand with the preservation of historical architectural elements such as Torres, Porticos and the iconic Palace of the Valley.
Parallel to these new additions, the chain continues to execute an ambitious renovation plan.
At the end of 2024 he completed the improvements in Meliá Cayo Coco, which included the remodeling of the lobby and the buffet, in addition to the incorporation of a new Italian restaurant and a terrace overlooking the lagoon.
The Meliá Cohiba hotel also completely renewed its service The Level and the corresponding rooms.
In collaboration with Cubanacán and the Mixed Company Miramar, the update of the rooms of Meliá Varadero and Sol Palmeras, designed to offer the perfect balance between rest and enjoyment of the tropical environment.
For its part, Meliá Havana, a reference in the capital, will soon begin the renewal of its rooms and the The Level area, thus reinforcing its proposal of excellence.
Relevant milestones on this path are the implementation of Mesol (Meliá Cuba’s own importing company) that with its store of stores and distribution guarantees quality levels in all its establishments.
For others, there is the support of solways (DMC and strategic ally of the company), whose service is key to enriching the experience of guests and complementing the hotel offer.
In the field of experiences, the Romance By Meliá Cuba program, specialized in weddings and honey moons, with packages that include free ceremonies, expert and spectacular locations in front of the sea was relaunched.
The offer is complemented with proposals for long stays, golf, well -being (such as connection routes with nature in the Paradisus Río de Oro) and corporate events in hotels throughout the island.
With 35 facilities operating under the brands The Meliá Collection, Paradisus By Meliá, Meliá Hotels & Resorts, Innside By Meliá and Sol By Meliá, it is possible to provide experiences adapted to all types of travelers.
The commitment to sustainability is reflected in achievements such as environmental beach certifications granted by the Ministry of Science, Technology and Environment (CITMA) to several establishments, international accreditations and pioneer projects.
For this classification, the Meliá Trinidad Peninsula, the first energetically self -sufficient Hotel of Cuba, is recently awarded the National Energy Efficiency Award.
The digitalization of experiences and continuous training complete a strategy that maintains Meliá Hotels International as a reference of the Cuban tourism sector.
The statements complete, explaining that this hotel always relies on the objective of showing the world the natural values, the rich culture and hospitality that characterize the Caribbean island, so in Fitcuba Melilá strengthens and reaffirms its link with Cuba. (Source: PL)
