Apple has been taking over the purchase commissions in its application store since its inception. And this has caused a war with platforms such as Spotify, Netflix and other firms that did not see the situation fair. Until Epic Games decided to sue Apple.
As you will surely know, Apple does not allow external payments within the App Store, and takes a 30% commission for each subscription that is carried out. For example, if you hired Spotify through the App Store and paid $ 9.99 subscription dollars, Appl stays 30% of that amount. Hence the brand will have been shouting in the sky.
In addition, Apple put very difficult things when offering alternatives. Without going any further, Developers could not include visible buttons or links that would lead to payment methods outside the app store, under threat of penalties and major commissions. Besides that, who decided to try their luck had enough difficult to get out of his own.
Simply because Apple sent users a good number of deterrent messages that made the process very difficult. But Judge Yvonne Gonzalez Rogers, responsible for the case of the demand of Epic Games against Apple for years has given a hard blow to the signing of the bite apple.
Goodbye to 30% Apple: Spotify premieres external payments in its iPhone app
And, as Spotify explains in a message he has published on social networks, Apple can no longer continue with this practice. Yes, the firm has had to approve an update of the Spotify app for iPhone that, for the first time, allows US users to hire subscription plans directly from the Spotify website, without going through the Apple payment system.
So Spotify advances to be the first great app that breaks that fence: You can already show real prices, promotions and direct links to your website, where transactions are free of the 30% commission that Apple applied in purchases within the app.
Keep in mind that Spotify has been the first, but not the last. Obviously, Epic Games already works on his own payment gateway with much lower commissions. So it will soon arrive an update waterfall in the applications to avoid the very high Supply Commissions. Without a doubt, a hard blow for one of the most lucrative business models of the bite apple. Obviously, Apple has already announced that it will appeal the judge’s decision.
