▷ This is how Apple wants to improve its AI respecting the privacy of its users

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In the current technological sector, Apple It has always been the one who has made the difference. While other large companies such as Google o Meta They have chosen to maximize the data of their users to grow their artificial intelligence (AI), in Cupertino they have decided to take the issue of privacy very seriously. And now, in the middle of the AI, they are demonstrating that you can compete at the highest level … without the need to spy on anyone.

Quality data without compromising privacy

Today, the IA You need tons of data to work well. The great language models, such as Chatgpt or Gemini, learn by analyzing millions of examples to be able to respond more and more humanly. But the dilemma is: how do you get that data without getting into the private life of your users?

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Well, Apple believes that you have the answer. How are they doing it? Mixing false data, created by computers, with small real samples that only obtain those who agree to participate voluntarily.

What exactly are synthetic data?

when we talk about «synthetic data«, We refer to information that does not really exist, that is, emails invented, fictitious messages, conversations that never occurred. All this is generated by algorithms to teach their AI systems to better understand how we talk, write or act, but without using real examples of people.

With these artificially created data, Apple can train your AI so that, for example, summarize your emails, suggest intelligent answers or even help you with your leisure time while playing Blackjack; Everything without having to see your real messages.

Apple trains its AI in a safe and controlled environment, so that all learning is equally effective, but without compromising anyone’s privacy.

Differential privacy

Apple does not remain alone in synthetic data. Also uses something called «Differential privacy«. What does that mean? Basically, if they collect any data to improve their systems, they mix and distort it in such a way that it is impossible to know who is coming.

They had already tried this system in previous projects, such as celebrities Genmojithe personalized emojis that you can create yourself, and now they will extend it to all their new generation of AI, which they have baptized as Apple Intelligence.

Thanks to this technique, they manage to improve their services, find useful patterns and make their devices smart.

What exactly is Apple Intelligence?

Apple Intelligence It is not simply a new version of Siri. It is a much more ambitious project; They want AI to be present in everything you do, either with your iPhone, your iPad or your Mac. Many tools such as Playground Image or Image Wand, for example, allow you to create intelligent images from simple text descriptions. Even in leisure moments, when you are looking for you are in your online casino app or want to organize an afternoon of games, Apple Intelligence can attend more personalized.

The big difference with respect to other companies is how they are doing it. And it may cost them a little more, but the message they throw is that not everything is worth in the artificial intelligence career.

And users? They also have voice in all this

The most curious thing is that Apple wants users to be an active part of this process. It’s not just about using devicesbut to be able to decide if you want to collaborate to improve your AI. If you accept, your data will help train the models, but always under those strict privacy conditions we have mentioned. All clear, voluntary and without small print.

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