Bloomberg – Microsoft Corp. (MSFT) is uploading the prices of its Xbox games, consoles and accessories in the middle of greater uncertainty about how the current commercial war will affect to the supply chains and the game industry.
The 512 GB Xbox Sial SERIES SERIES will cost US $ 380, an increase of US $ 80. The most powerful series X console will be sold for US $ 600, a jump of US $ 100. The prices of the controls and the headphones also increase.
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The price increases are global and there are two weeks after their rival Sony Group Corp. (Sony) raised the prices of its PlayStation 5 in Europe, Australia and New Zealand, citing inflation and a difficult economic environment.
“We understand that these changes are a challenge, and they were made with a careful consideration given market conditions and the growing development cost ”Xbox wrote in a blog post on Thursday morning. “Facing the future, we continue to focus on offering more ways to play more games on any screen and guarantee the value for Xbox players.”
The Microsoft game strategy revolves around the development of its Game Pass subscription service, which it offers in its consoles, PCs and smart television platforms. It allows users to download and play a free games collection every month. But it also sells independent games, among which the series.
This Christmas season, Xbox will adjust the prices of some of its First-Party games of US $ 70 to US $ 80, Equal what Nintendo Co. is doing with the flagship titles for the Switch 2 console.
The American company did not say if price increases were the direct result of tariffs. But over the years, Xbox has trusted manufacturing abroad, including operations in China. During his quarterly gain call on Wednesday, Microsoft said that tariff uncertainty had led to a higher inventory than usual among computers manufacturers.
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The recommended price changes for local retailers will begin immediately.
Las Microsoft actions rose 7.6% in New York On Thursday after the company reported a greater income growth than expected of its key azure cloud unit.
With the help of Vlad Savov.
Read more at Bloomberg.com
