“The New Avengers”: Marvel Studios officially changes the name of “Thunderbolts*” | Disney

“The New Avengers”: Marvel Studios officially changes the name of “Thunderbolts*” | Disney | Jump-cent

Marvel Studios starred in an unexpected marketing movement after the debut of his most recent film. As soon as the first weekend ended in Salas, the huge posters of “Thunderbolts*” In Los Angeles they disappeared to give way to a new header: “The New Avengers.”

The operation was so fast that many spectators met the renewed poster before they could imagine it. Shortly after, the official study of the study spread a video in which the cast itself starts the original name of the poster to reveal the final denomination.

For weeks, fans discussed the reason behind the mysterious asterisk in the title “Thunderbolts*”. The unknown is clear in the third act: Valentina Allegra de Fontaine (Julia Louis-Dreyfus) reveals that, in reality, the team has been officially renamed the New Avengers. The group is made up of Yelena Belova (Florence Pugh), Bucky Barnes (Sebastian Stan), the red guardian (David Harbor), John Walker (Wyatt Russell), Ghost (Hannah John-Kamen) and Sentry (Lewis Pullman).

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The director Jake Schreier confessed in an interview with The New York Times that the exterior change and in posters were part of a coordinated plan: “If Valentina was willing to restructure the brand inside the plot, we could reflect it in the promotion,” he explained. Schreier added that, despite the fact that the Asterisk had remained in the sequence for a year, “the maneuver was not confusing; on the contrary, it enhanced the surprise.”

The advertising play not only surprised, but reactivated the conversation on social networks. Throughout the following days, ticket sales platforms in the United States showed the new “The New Avengers” logo, making it clear that Marvel completely supports the evolution of history.