It is clear that in Disney They expected a lot of the new real image version of ‘Snow White’, but the study has not been other than to assume their failure in cinemas. However, the company has just announced its next movement to minimize losses by pointing out that the film starring Rachel Zegler will be released in digital format this next May 13.
The funny thing is that Disney has endured more than expected, because that is a wait for 55 days with respect to his arrival at theaters when the most common is that he is around 45. A first step to expand the exclusive time in rooms or a simple coincidence? We will have to be attentive to what the study does with the launch in the digital market of ‘Captain America: Brave New World’.
To minimize the coup
Some may take importance to this window in the commercial exploitation market, but the truth is that increasingly has a greater importance. In fact, ‘Wicked’ broke recently the record of the best income during its first week available in that type of market with 70 million during that period.
A priori, ‘Snow White’ has it complicated to even approach those figures, since it is a film that has enjoyed a much smaller popularity than the musical directed by John M. Chu. However, it is not convenient to rule out that many spectators have preferred to wait to see it at home and that it makes income rebound. In return, if they have already waited until now, they may also do it until simply becomes part of the Disney+catalog.
Yet, The path of ‘Snow White’ towards profitability is practically impossiblesince its budget is around 250 million -some sources reduce it a bit and others raise it even more -to which you have to add up to at least all marketing spending. The objective now is to reduce is to assume the coup, minimize as much as possible the losses and turn page until you see if the remake of ‘Lilo and Stitch’ does have the expected success. Sometimes you win and others are lost.
In Espinof | The 47 most anticipated films of 2025 and the best premieres of the year: ‘Avatar 3’, the return of John Wick, ‘Impossible Mission 8’, ‘Jurassic World 4’ and many more
In Espinof | All remakes and adaptations in real action of Disney ordered worse to better
