The Japanese brand Mazda is anniversary this spring. Specifically, the builder celebrates its 25 years in Spain and wanted to value its famous maximum ‘Crafted in Japan’ with the creation of an immersive space that will be available at the Ortega Marañón Foundation until May 26.
This is an experience where tradition and modernity meet, inviting visitors to discover the essence of Japan in the heart of Spain, as explained on the morning of May 5 Ignacio Beamud y Natalia García, President and Marketing and Communication Director of Mazda Spain.
The exhibition shows the brand’s porpholio and much more, and will be available uninterrupted from 11 in the morning until 8 in the afternoon from Monday to Sunday.
Mazda’s values, well represented
During the call, in which clients, friends and media were present, including Autoevista, the brand’s principles were made clear. One of them goes through the Japanese artisanal invoice represents “the search for perfection”, but not from the mechanical point of view, but “with the human touch in the center.”
Because the calls “Takumi”, or what is the same, artisan masters, They dedicate their lives to their creations, to which they deliver a little of their soul so that they come to life. This is what in Japan is known as “Monotsukuri”, a principle that governs the spirit of the brand since its inception.
So much so that one of his maxims goes through the idea that his Takumi teachers do not make cars, but that they create them handmade.
Mazda es hiroshima
Mazda is Hiroshima because there was founded there, and this city also hosts its headquarters today, as Ignacio Beamud, president of Mazda Spain, explained: “We want to provide them with the opportunity to present Hiroshima. A city in which metallurgy and design have a more than relevant role. A city in which the car industry represents more than a third of the gross domestic product. It is a vibrant and modern city. It is a city that symbolizes peace, and also the resilience of fighting adversity,” assured. And he added to conclude: “We are as we are”,
-In this way, there was no better way to celebrate the 25 years of the brand through a sensory tour than with a Experience that evokes the aroma of Japan that they have baptized as ‘Crafted in Japan House By Mazda’, as Natalia García, director of Marketing and Communication of Mazda Spain said: “We wanted to promote the culture of our country for free. Bring the city of Hiroshima to Madrid that is totally unknown,” concluded Garcia.
Your range can be seen, playing and driving until May 26
As usual, Mazda has not stopped thinking about the details and that is why her ‘Crafted in Japan House by Mazda’, shows its car porpholium and is made available to visitors so that they can test them in the center of Madrid.
Along these lines, the most curious will have a Tablet at your disposal to configure your dream vehiclefrom paint to tires, among other customizable modules, and those who decide to buy it will receive special offers.
From their portfolio, some of their flagships, such as its famous MX-5 convertible, but also its new Mazda 6E, a 100 % electric model that fuses crafts, functionality and performance to offer intuitive driving on each journey. It is a model with up to 552 km of autonomy in the case of Mazda6e EV Great autonomy, with fast charging up to 235 km in 15 minutes and a battery of 68.8 kWh/80 kWh.
A 360º experience
And his ‘Crafted in Japan House By Mazda’ does not end there: the experience is so immersive that the brand makes available to the public exclusive workshops on Japanese traditions, in addition to a cycle of projections of Japanese films. Because from the brand they understand that their Tapes are a window to their culture and that these allow to explore stories that reflect the aesthetics, values and the Japanese tradition.
As for the aforementioned workshops, the visitor can enjoy workshops of moving meditation; “Ikebana”Japanese art of floral arrangement; and “Furoshiki”a traditional Japanese technique that allows to wrap and transport objects with a cloth cloth and that constitutes a sustainable and creative way to present gifts combining functionality with aesthetics.
And the 360º experience does not end there … in this space there are no lack of historical photographs; A corner of “origami”another of “shodo” or Japanese calligraphy (an ancient art that is practiced with brushes and Chinese ink on rice paper); and a forest bath or “shinrin-yoku” (Practice that consists of immersing yourself in the forest and enjoying it using the five senses to improve physical and mental health).
