In dialogue with management, Nino Boggio, legal manager and regulatory issues of Entel PeruHe pointed out that, after a decade in the Peruvian market, this operation already contributes 31% of consolidated Ebitda (US $ 256 million), with more than 10 million customers, so they see with optimism to continue growing in the coming years.
“What we aspire is to try to increase about five percentage points of Revenue Share on mobile Peru and achieve an Ebitda margin between 28% and 30%. For that, what we are doing is intensifying the capex In almost 2 percentage points, which will basically be aimed at improving coverage, capacity and 5g deployment”He said.
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In this sense, the investment which will allocate for their operation of Peru It will amount to US $ 208.4 million, of which US $ 173.1 million will be allocated to the expansion of their coverage of Mobile services 4g y 5g one Provincesallowing support to the growth of its customer base.
Part of the strategy of the telecommunications company in Peruvian territory is to continue expanding its product portfolio. In this sense, Boggio He said they plan to add two new services during this 2025. The first would be thanks to their alliance with SpaceXwhich will allow them to provide the service ‘Direct to Cell’ of Starlink of Elon Musk.
This service will allow cell phones do not have Terrestrial mobile network They can have coverage in places where there are currently no directly connect to low orbit satellites that will provide Starlink. In that sense, today they are performing tests to later launch it to the market. Initially it will be allowed to perform Text messages And, as progress is made with the implementation, more functions would be enabled.
“We have already approved a pilot and we will start the tests in Arequipa And that is because of the location of satellite. The choice of the area also obeys strictly technical issues. Once the tests are finished and the pilot we will present our file that allows us to do the commercial launch”, Said Boggio, after adding that they hope to incorporate this service during this year.
Nino Boggio, central manager of legal, regulatory and institutional relations of Entel Peru. (Photo: Entel Peru)
-Another of the services you plan to add Entel in Peru It is the one fixed residential internet. And, although this project was planned for last year through a fiber optic business with Telefónica Hispam in Peru and the US investment fund KKR through Pangeacofinally this agreement did not materialize due to factors outside the Chilean firm, so they are evaluating new alternatives to meet that objective.
“We had the project on 2024; Betting to massify and reach almost 5 million homes as a goal through this neutral network, a business that unfortunately fell due to causes outside Enteland that today is exploring. We are immersed in a process to explore the best alternative to launch our service massively fixed residential internet”He said.
He also added that they estimate that this year they would be choosing the best alternative to launch their service of fixed residential internet. In addition, this would give impulse so that later they also incorporate the service of cable TVwhich could see light in 2026.
Regarding the departure of the Spanish Telefónica of the Peruvian market, after selling their shares to Argentina Integra Tecinternacionalhe pointed out that, although it is not yet known what the effect that there will be with the change of owner, the representative of Entel Peru said the fact that the firm is in a bankruptcy process It is a reflection of what is happening in the industry.
“We have been taking some indicators that demonstrate concern regarding the evolution of the industry, such as the issue of the theme of the authorities. Regulatory cost overrunstax, sectoral cost overruns, among others that make the industry lose value and that the profitability It is reduced. That makes them repress the investments And consequently, that you do not bet on improving the service towards customers”He said.
Finally, he declared that, although his investments of this year are almost 30% higher than that of 2024, being a clear of trust They have, they consider that “investors can look at their investments with concern, if they do not take care of placing the right incentive to continue promoting them.”
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Social communicator graduated at the University of San Martín de Porres. Currently, it is written for the Business Section of the newspaper Management.
