“For 2025, we will have around 480,000 seats to connect Peru with Europe. This is a growth of 4% compared to 2024 and more than 50% compared to the capacity before the pandemic, in 2019”the executive detailed during the presentation of the Spanish investment report in Latin America 2025, prepared by IE University.
Thus, he said that the consolidation of the route is a reality between Latin America y Europa. “Airplanes are still full, there is an appetite to travel and there is also an increasing appetite for visiting Peru”he remarked.
With this new increase, Iberia It has the ability to transport almost 1,400 people every day between the two countries. In addition, this is one of the routes that has had a faster growth, he detailed.
“It must be remembered that in 2023 the year began with 7 weekly frequencies (1 daily flight), while during the year it increased to 11 and closed 2023 with 13. Then, for 2024, the 13 weekly frequencies were maintained all year, while now it increased to 14, achieving the double daily flight”he mentioned Marina Colunga.
The Iberia executive said that these 14 frequencies are a “Historical record”then before Iberia He had two flights every day of the week in Peru.
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Marina Colunga He said that there is a segment that combines the trip of business With the trip through turismosomething that is a constant in Latin America; This also increases the number of days of permanence.
In addition, he considered that Space It is not only a destination point, but of connection with other countries: “We arrive at many destinations in the world, such as Japan”.
The countries most demanded by Peruvians, beyond Spaceson Italia, France, Germany y United Kingdom. By destinations, the ranking of the top 10 of travelers preferences from Lima has Madrid, Barcelona, Milan, London, Roma, Paris, Frankfurt, Ginebra, Berlin y Zurich.
In 2023, they turned 60 since the route between Lima and Madrid (April 16, 1963). “In these six decades, we have always opted for Peru and we have accompanied the country in good times and in the not so good.”
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The representative of Iberia He considered that Peru has an advantage for the tourist attractions he possesses, as his offer gastronomicwhich grows worldwide, pre -Hispanic culture and Amazonasto which he observes as a key factor in the passenger flow.
In addition, he said they are ready for their operation in the new passenger terminal of the Jorge Chávez International Airport, operated by Lima Airport Partners.
“Modernization will make the process easier and we are ready to continue connecting that point,” projection.
In addition to the direct flights Lima-Madrid, within Peru, via code shared with Latam Airlinesreach 18 destinations within the national territory: Arequipa, Anta, Ayacucho, Chiclayo, Cajamarca, Cuzco, Ilo, Iquitos, Jaén, Juliaca, Pucallpa, Puerto Maldonado, Piura, Tumbes, Tacna, Tarapoto, Trujillo y Talara.
On the other hand, Iberiain its loyalty process with its clients, bet on the benefits at the level of points, in which there is a “important number of Peruvians”. But in addition, they have incorporated a program that allows, upon arriving in Madrid, to stay up to nine additional days without changes in the rates.
With this, they have incorporated a permanence program, in addition to discounts and promotions, which has been an accelerator when choosing its air ticket.
