With more than half a century of travel, Jose Luis Jewelry It is today synonymous with nearby elegance, timeless design and constant innovation. What began as a small family business in A Coruña has evolved to become a reference firm in the world of jewelry in Spain and Portugal, without ever losing human treatment and artisanal vocation that marked its beginnings.
The Brand expansion did not take in arriving. In 1996, Jose Luis took a key step by introducing 18 carat gold in the Portuguese market, becoming pioneer and opening the way to new ways of understanding jewelry in the region. That Entrepreneurial vision He has accompanied the firm since then, consolidating its international presence with naturalness and solidity.
As the time changed, so did the brand. During the 2000s, his identity with his own collections in first law was reinforced and with the launch of his online store, a milestone that marked the Start of your transformation digital. Today, that channel operates throughout Europe and is a fundamental part of an omnicanal strategy that balances Tradition and modernity.
- Last year, the firm crossed a turning point overcoming all the challenges imposed by the market and reaching record figures thanks to a diverse proposal that includes from gold jewels and natural diamonds to silver designs and gems for all audiences – women, men (both) and children -. Jewels designed for Celebrate unique momentbut also to be part of the day to day, combining style and versatility.
But beyond the product, this evolution also affects the visual identity of the firm, which has been renewed towards a more current, aspirational and coherent imagecapable of connecting with new generations while going to those who have always accompanied it. Through creative content and physical and digital campaigns, Jose Luis has managed to strengthen his Emotional link with the client.
The experience culminates in one of its more than 110 own stores, which are distributed in the main shopping centers of the Iberian Peninsula. Open and elegant spacesin which white, black and steel frame the collections with sophistication, and where the Expert advice It is still the heart of each visit.
