The Arucas City Council organizes on May 16 and 17 at the Municipal Center for Culture the First Congress of Digital Transformation of Spain.
According to the Consistory in a statement, the event will bring together leading national experts in key areas such as digital transformation, social networks, influencers marketing, client experience and artificial intelligence.
Under the motto Move towards a more connected and innovative SpainCongress will offer presentations of relevant figures of the business and political landscape.
Fabiola Barandiarán, Communication Manager and Defense of the Rights of McDonald’s, will address the digital brand reputation and the Transmedia narrative.
Carlos Fernández Guerra, digital director and social media of Iberdrola, will deepen the digital presence of the brands.
Raquel Guillén Morata, director of the Department of Representation of InManagement Ltd., will offer a talk about marketing of influencers.
Rubén Nicolás-Sans, Director of the Higher School of Engineering, Science and Technology of UNIE University, will deal with the application of artificial intelligence in companies.
Enma López, Federal Secretary of Economic Policy and Digital Transformation of the PSOE, will present the Spain Digital 2026 Plan.
Inma Cabrera, director of Marketing in Pediatrics of Gaes, will talk about customer experience and the universe of Junior Gaes.
Txell Costa, consultant and writer, will discuss personal brand management and Cham Jiménez, an expert in digital transformation, will address the client’s trip in the digital environment.
The event is coordinated by the lawyer and political scientist Olivé Bayón, and will have free registration through the Arucas app, cultural space. The places are limited.
With this initiative, “Arucas is positioned as a national reference in digital transformation, betting on innovation as an engine of economic and social development,” says the City Council.
