In an event held this morning at the Alfonso XIII Hotel, Holycards Publications has presented Taurochromosthe largest bullfighting in the world, a project that pays tribute to the cultural wealth of bullfighting. With an initial run of 25,000 albums and 14 million chromos, the collection aims to bring the tradition of bullfighting to all audiences, from the youngest to adults, in an accessible and modern format.
The event was attended by important figures from the cultural and political field of the city, such as Angie MorenoDelegate of Tourism and Culture of the City of Seville. Moreno stressed the importance of bullfighting as “culture, art, history and identity of the city”, and recalled that bullfighting is “major party” and an “economic and cultural engine” of Seville. In addition, he stressed that Taurochromos It is an example of “two young Sevillians with talent, who work for their city”, referring to the creators of the project, Javier Ayala Diosdado y JUAN CARLOS RAMÓN PICCHI.
Antonio Sanzcounselor of the Presidency of the Junta de Andalucía, was also present and expressed his joy for the presentation of this project, which joins tradition and modernity. “It is a pride to be in an act like this and present such a significant project for our traditions,” said Sanz, who also emphasized the firm support of the Junta de Andalucía to bullfighting. «Bullfighting is part of our identity and culture, and the Board supports this world without fissures. After 14 years, we broadcast bullfighting celebrations from Seville and this year we will exceed 51 celebrations last year, ”he added. Sanz pointed out that the cycle of bullfighting celebrations that has been recovered has not only been broadcast nationwide, but has been seen throughout the world, opening new horizons for the national holiday.
Taurochromos Includes 558 chromos
The album Taurochromos It includes 558 chromes that cover such diverse issues as the most outstanding figures of bullfighting, rejoneadores, bullfighters, livestock, emblematic bulls and historical bullfighters of the twentieth century. Sections have also been dedicated to the characters that, day by day, contribute to the preservation of the party, such as sheriffs, sandboxes and seat presidents.
This album is the result of a careful selection of photographs and visual content, which makes it a work of enormous quality, accessible to all ages, and not only for children. With a distribution that will reach kiosks, stationery and specialized shops, Taurochromos It will also have an interactive digital version, in which collectors can scan the QR codes of the chromes to access additional and exclusive content on bullfighting.
This project, backed by the Junta de Andalucía, also highlights the importance of bullfighting as a cultural asset that goes beyond simple entertainment, seeking to educate and connect new generations with the roots of bullfighting culture.
