He iPhone 16epresented as the cheaper option of the new line of Appleit became a unexpected commercial success that already surpasses its rivals with Android In global sales.
Far from being a transition or filling product, this model is positioned as the best -selling cell phone So far this year, challenging the initial expectations of analysts and specialists in the sector.
With a precio of launch of $ 599the 16E was received with skepticism for its repeated design – very similar to the iPhone 14 – and for having some Cutted benefits Regarding his older brothers. However, Apple opted for a simple but effective combo: Maintain the essential, eliminate the expendable and adjust the price. The strategy, apparently, gave in the target.
The device incorporates the Chip A18the same processor that carries the traditional iPhone 16 line, although with a less graphic nucleus. This choice not only guarantees a fluid performance, but also allows us to use all Artificial Intelligence Functions of iOS 18 without restrictions, something that until now was exclusive to the most expensive models.
The promise of updates for more than five years He finished convincing those who were looking to renew their team without spending a fortune.
Another of the most striking points of 16e is its battery: With 4,005 mAh, it is the largest never included in an iPhone outside the Pro Max range. Combined with low energy consumption C1 modem, the result is a autonomy that even exceeds that of more expensive models. And that, in an increasingly sensitive market for energy performance, weighs.
Of course there are cuts: This model does not include Magsafelimits the wireless load to 7.5W, dispenses with the UWB chip for precise geolocation and maintains a 60Hz screen compared to the 120Hz of other recent models. But for the public he points out, these details do not make a substantial difference, especially considering that It costs 200 dollars less than the standard iPhone 16.
According to figures Counterpointlas global sales of iPhone They increased 4% In the first quarter of 2025, a significant rise that broke with the domain streak that Android had been holding in this period. In just two months from its departure to the market, the 16e sold 60% more than the iPhone in equal periodconsolidating its place as the new Battle horse of Apple.
Beyond the specifications, a key factor was its Release date: February, just before the New April tariffs who more expensive competitors. That play allowed him to position himself with advantage in a context where the price was decisive again.
He calendar jump From the iPhone 16E it broke with the traditional Apple scheme of presenting its new models in September (or March, in some cases).
The new team seeks to compete in the mid -range, a segment in which the company had no participation. This model comes to replace the iPhonewhich had to be withdrawn from the market to comply with European law on the USB-C connector.
This strategy allowed Apple to capture market attention in a key period, which Historically it has been favorable for Samsung. Traditionally, the Korean company launches its new Galaxy family during this quarter, taking advantage of high demand.
The 16E phenomenon leaves a clear message for the entire industry: The average user is not looking for the latest in technology for the mere fact of being new, but balanced, durable devices and with a reasonable price. Apple seemed to understand it better than anyone.
