Mark Zuckerberg already dominated social networks, so in 2013 Facebook tried to conquer our mobiles. He launched Facebook Home as a Android pitcher, and incidentally reached an agreement with HTC for this firm to launch its HTC first with that pre -installed interface.
That was a failure.
The fault was mostly from Facebook Home, who after a few hours on Google Play achieved a doubtful milestone: that almost 50% of those who described him put a five possible star. The pitcher was not quite bad for intensive users of the social network, but it was terrible for everything else.
The firm had already tried to raise its entry into the HTC mobiles. He did it in 2011 with a dedicated button that surely nobody remembers and that probably condemned the HTC Chacha and HTC Salsa but both in them and two years later it was clear that this was not the way. Facebook abandoned that ambition – which also infected Amazon – and focused its efforts in other areas. He wanted to be “Todista”and it didn’t go well.
It is not the only one who wanted to dominate everything in the technological field. It is something that great technological ones have accustomed us. Microsoft is a good example: after dominating the PC and the office environment tried to sign up for trends like those raised by the iPod (the Zune went wrong), the search engine (Bing has managed to grow slightly, but not too much) and the mobile phones (what a shame, Windows Phone). He wanted to be Todista, but failed.
And let’s not forget that Google, which dominates in searches and is part of the iOS-Android duopoly launching its own social network. He came as evil (or worse) as Facebook of the mobile: Google+ is, unfortunately, one of the great failures of its history.
Even Apple wanted to get (supposedly) in cars and ended up canceling the Titan Project. Here it is surprising that Apple failed to get into that field and a much smaller company like Xiaomi advanced it on the right (to every pill) with the spectacular Xiaomi Su7, by the way. The Chinese manufacturer is in fact a small case of success of “Todismo”, and in fact it might touch it with a face change.
Even Amazon wanted to get his own mobile. It came out fatal.The last to launch that search For “all” is OpenAiwhich already has a really popular product (Chatgpt) with which he is trying to conquer other markets. The first, that of searches, with Chatgpt Search, but now they even pursue their own social network and even their own browser – if they fail to get Chrome.
It is a legitimate ambition, above all, and, as in the rest of the cases, reasonable. When you already have a successful product, use it as a lever to conquer new land and that all your ecosystem features is a logical option.
They tell Apple and the iPhone. But even for them, that it works in certain cases does not mean that it works, much less always or that it does it especially well.
Apple Music and Apple TV+ have undoubtedly contributed to strengthening the company’s ecosystem, but these services They are not winning In its segments. Apple does not even need something like that, because they are serving as another element of their offer, and that is already a triumph for them.
However, again and again we find that this philosophy of “everyone” never just went well. And that does not confirm our well -known saying, which Silicon Valley leaders should take into account.
Who covers a lot, Little squeeze.
Image | Xataka with chatgpt
In Xataka | Silicon Valley has changed to his prophets. The messianic CEO is back
