The company headed by Satya Nadella, Microsoft, has recently presented the results of the third quarter of its fiscal year, which have broken market expectations. The great technological, a member of the Magnificent seven, recorded an increase of 18% interannual of its benefits, pushed up for the growth of its branches of AI and Cloud. However, the brand founded by Bill Gates does not want to neglect the flank of video games. Therefore, he has decided to resort to nostalgia to launch a remastering of the first ‘Gears of war’ game (Spanish war gears), one of Xbox’s most successful sagas.
Microsoft has communicated on Monday the launch of ‘ Gears of War: Reloaded’scheduled for August 26, by 39.99 dollars. The Silicon Valley giant has also pointed out that the video game will be available for Xbox Series X | S, Xbox PC, Xbox Cloud Gaming, as well as in PlayStation 5 and Steam. This new remastering version of the video game released in 2006 has a 4K resolution, as well as 120 fps (frames per second), which is an important visual improvement. In addition, Microsoft has indicated that the game will be equipped with a multiplayer model that will allow 8 players games.
This movement occurs days after the firm communicated the figures of its Xbox division in the third quarter of its fiscal year. Game income increased 5% Thanks to the increase in Xbox service and contents, which advanced 8% driven by Xbox Game Pass, ‘Call of Duty’ and ‘Minecraft’. However, income linked to Xbox physical consoles sales dropped 6%. Given this situation, Microsoft has resorted to nostalgia to reinforce this scope of its business.
‘Gears of War’ caused a furor almost two decades among Xbox users, who were caught in the story of Marcus Fénixcombatant in the war against the monstrous locust that live under the surface of a fictional planet. The success was such that the saga has developed over almost twenty years, producing ten titles. Microsoft is aware of the nostalgic capital that this game possesses, and has decided to exploit it to improve its performance in the video game industry.
At the same time, this launch will allow to operate as a hook to maintain the expectation linked to Gears of War: E-Dayfuture delivery of the saga, which does not yet have a concrete launch date.
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