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Telefe’s strategy that threatens great figures

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Throughout his rich television , Telefe He always sought to form his programming with huge figures of driving, journalism and acting. For this year, they decided to bet on Nico Occhiato as a replacement for Marley in a new of “La Voz Argentina”.

When this decision was known to Telefemany began to wonder what will happen to the future of other figures on the channel, given the case of Marley, whose screen participation was paused after the scandals against him. Santiago del Moro, who for some is the maximum star of programming, is also in an uncertain future.

Santiago del Moro, driver of “Big Brother”.

What was recently known, thanks to the Nacho Rodríguez, is that, taking advantage of the arrival of Nico Occhiato and the subsequent of Wanda Nara with “Masterchef Celebrity”, Telefe He would be determined to “freez” Santiago del Moro. The idea is that the driver of “Big Brother” takes vacations and follow the of the Buenos Aires sign from outside, although keeping his contract with the channel.

The idea is not bad, since it is a well thought out strategy: by pausing its image and giving to new figures, Del Moro would not be “spending” their participation in the environment, which would allow the public to accompany their projects again. This same tactic has been applied, so far, with Marley.

Marley would return to Telefe next year.

While there is a certain throw and loosen by the channel authorities for its continuity, it is known that it is feasible that Marley returned next year with “Survivor Famosos”, a reality that has already begun to summon celebrities and for which sponsoring for their development are being sought.

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Facing what is coming, from Telefe They would not see with bad eyes add to their screen to emerging figures that currently out in the streaming industry. Considering the arrival of Nico Occhiato on his screen, it was also agreed that Luzu TV collaborates closely with the station.

Nico Occhiato, Telefe’s new great promise.

To take into

A few weeks ago, Marina Calabró revealed that in Telefe They took new measures to have no more scandals or problems with their figures and incorporations. “This year, for the time, Telefe contracts have included a clause called ‘reputation and public image’,” he said.

“During the entire term of the contract, while the relationship with Telefe, The hired will refrain from assuming any attitude and/or making statements in any medium, including personal social networks, that threaten their reputation or image, or that can damage the image of the program, the institutional image and the brand“, says the contract.

In the new channel clause, a order and control of situations lived in private life is also expressed. “The hired is obliged to maintain in his private life an orderly behavior and away from facts that can attempt against morals, good customs or that can be considered illicit.”closed the panelist of TV.

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