One of the supermarket chains with more presence in the country, launched the seventh edition of its campaign “Corajudos prices”an initiative that freezes the prices of 1,500 products for four months, until August 31, 2025. This action includes articles of the Carrefour’s own brand and will be carried out in all its branches in the country, both the Super and the wholesalers, close stores and also online store.
The Argentine Carrefour campaign seeks to offer consumers an alternative with accessible prices in a high inflation context. As communicated by the company, the objective is to give predictability to consumers in their daily purchases, allowing them to plan their expense without the uncertainty of unexpected increases in essential products prices.
The list of products included in this promotion covers several categories, such as store, beverages, cleaning e Personal hygiene. In addition, within the offer are special products such as those without sugar, Low sodium, Lactose without lactose and those of the line That’s taccsuitable for celiacs. Among the best -selling products of the Carrefour brand that participate in this campaign are Gaseous, cookies, leche, tuna, Tomato puree, toilet paper y kitchen rolls.
Through this strategy, the company reaffirms its commitment to consumers by maintaining fixed prices for four months, which allows Argentine families to have an accessible option for the purchase of essential products.
The campaign is not only limited to daily consumption products, but also includes products of diverse home needs. According to the data provided, the program aims to offer a variety of articles with a good relationship of price-qualityensuring that consumers can access Carrefour brand products at competitive prices.
Carrefour continues to bet on its own brand, Carrefour productswhich has experienced significant growth in recent years. In the previous edition of “Corajudos Prices”, Carrefour brand products represented a 30% of sales In branches, a fact that reflects the growing confidence of consumers in these articles.
To continue strengthening this trend, the company announced that 500 new products They will be added to your Carrefour product line. This expansion includes both food and cleaning products, which seeks to offer a greater variety for customers who prefer their own brand options instead of traditional brands.
In addition, Carrefour has launched several innovative products in the first months of 2025, including powdered milks, juices, cookies, will adore, condiments y cleanersamong others. This responds to a growing interest of consumers for brands with a good quality-price relationship and also seeks to capture a broader audience, offering economic and accessible alternatives.
The “Korajudos” campaign is inserted in an economic context in which inflation remains a central theme for Argentine families. Although inflation rates have shown slowdown signs in the first months of 2025, the prices of many products continue to be high, which affects the purchase capacity of consumers.
In this scenario, Carrefour is not the only supermarket chain that has implemented actions to reduce the impact of inflation on the purchasing power of families. Other companies in the sector have also launched long -range promotions to freeze prices of essential products, in an attempt to help consumers cope with price escalation.
He Minister of Economy, Luis Caputorecently celebrated the actions of some supermarket chains, highlighting that these initiatives help reduce uncertainty around prices. However, it remains uncertain how these measures will directly impact the inflation At the national level, since government policies and decisions of private sector companies will continue to play a key role in the evolution of the economy.
One of Carrefour’s main objectives with this campaign is Strengthen the relationship with your clients. The company has focused on providing stable prices for a long period, which offers a certainty level in daily purchases. This type of strategies, according to the company, helps “Defend the purchasing power of Argentines”a message that the company includes in its official statement.
David Collas, CEO of Carrefour ArgentinaHe said that the promotion is not only to defend the purchasing power of consumers, but also strengthen the predictability of prices. This action not only points to basic products, but also to the needs of the home, with the promise of maintaining fixed prices in more than 1,500 products.
The campaign will take place at all Carrefour branches in Argentinathat add more than 680 points of sale throughout the country. Consumers can access products with frozen prices not only in physical stores, but also through Carrefour Sitio Web. This facilitates access to promotion for those who prefer to make their purchases online, expanding options for consumers.
The company stressed that, in addition to offering frozen prices, the products of the “Corajudos” campaign continue to maintain quality standards that characterize the Carrefour brand.
