He price of the tortilla in Ciudad Victoriaone of the most essential products of the basic basket, has reached 26 pesos per kilogram as of May 5. This was announced by Serafín Hernández Yépez, entrepreneur of the Tortillero Branch with more than 45 years of experience in the mass and tortilla sector.
“The increase in the national cost of corn, as well as the increase in gas, gasoline and diesel that is used to produce the tortilla, as well as to transport it, is what mainly makes it more expensive,” said Hernández Yépez.
This new increase adds to a Sustained trend of increases in the price of the product In the last five years, and since 2020 the cost of tortilla kilo has gradually increased. In 2021, for example, the price ranged between 18 and 20 pesos; In 2022 it reached 22 pesos; by 2023 rose to 24 pesos; And in 2024 it was already in 25 pesos in most of the city’s tortillerías.
Despite the general increase, Some businesses have chosen to contain the price of the tortilla in Ciudad Victoria, at least for the moment. This is the case of the “La Malinche” tortillería, located in 6 and 7 Matamoros, in the downtown area, and the “expensive” tortillería, in the 9 González of the Mainero neighborhood, where the kilo is still offered to 25 pesos.
The pricing escalation worries consumers and merchants equally, before an economic panorama that continues to hit the pocket of the Victorenses families.
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