That Athletes are the new trendsetters fashion has been something undeniable for several seasons now. If a few years ago the brands of the luxury sector focused on actors and actresses to star in their advertising campaigns, now it is footballers, tennis players and other athletes who are in charge of setting trends and becoming new style idols.
An image with strength and millions of followers around the world They are undoubtedly a guarantee of success with good business opportunities and they know something about this. Louis Vuitton, who in their latest campaigns has counted on elite and top-level athletes to take their collections one step further. Epic are already the images of another duel of titans such as that of Cristiano Ronaldo and Lionel Messi who starred in one of the luxury brand’s travel suitcase campaigns sitting in front of a chess board and photographed by the lens Annie Leivobitz. Or Carlos Alcaraz himself, who in 2023 became the image of the men’s line’s new campaign for its season. spring/summer 2024.
With 20 victories, Federer He holds the Grand Slam tournament record, and his elegance on the court is unparalleled. Nadal, For his part, he has won the French Open on 14 occasions, which has earned him the nickname “The King of Clay”. Together, these athletes have lived parallel odysseys, going from promising young players to global icons whose impact has inspired a large number of people and generations.
Some trips become legend
Louis Vuitton
Now, and also against the objective of Annie Leivobitz, Roger Federer and Rafa Nadal, two of the most successful champions in the history of tennis, are portrayed on their ascent to the top of the Italian mountain range the Dolomites. Far from the familiarity of the track and from showing themselves as opponents, Federer and Nadal They become companions as they climb the 3,000 meters of the mountain together. “It is a visual metaphor of their respective trajectories, marked by their friendship and their deep mutual respect, constantly overcoming the obstacles they found in their path,” they say from Louis Vuitton. “I know how many important icons have been part of this campaign, so I am personally very proud to be part of it, especially to be able to share the experience with Roger; a person who He has gone from being my biggest rival to a close friend.. Throughout my career I have achieved more than I ever dreamed, at the end of the day I have realized that the legacy in human terms is the most important value», says Nadal.
A new chapter of historic campaigns Louis Vuitton Core Valuesthis time with nature as a backdrop, where the camera Leivobitz portrays both athletes with their heads held high at the top of the mountain: Federer, with his classic Monogram Christopher backpack, a symbol of his timeless style, in line with his own legacy in the sport; and Nadal with his version of the Monogram Eclipse, which symbolizes its dynamism, its strength and its tenacity. Together they evoke the values that resonate in each and every Louis Vuitton design, as well as its Core Values campaigns: a journey that goes beyond the physical, a commitment to excellence and an invitation to dream.
Nadal and Federer during the photo shoot for the campaign with Annie Leivobitz
D.R.
“Is a unique opportunity to work on this campaign with Rafa. It’s been great to start out as rivals and then, at the end of our careers, be side by side in this campaign. And where we are here today, I think it also embodies everything: being on top of the mountains is something meaningful and special for us“, Explain Roger Federer.
This latest campaign is more than a portrait of two men in front of the mountain; a tribute to the values of the House, embodied by champions who have told their story just as they have wielded their rackets: with style, elegance and humility. «It’s been 17 years since I launched the first Core Values campaign with Antoine Arnault and I am delighted to revive this iconic series. Each chapter celebrates the legacy of travel, working with exceptional people, and passing on, both physically and emotionally. “It has been brilliant to work with Roger Federer and Rafael Nadal on this new story: both inspiring athletes, passionate friends and testimonies of the meaning of discipline and excellence through their personal sporting careers,” he says. Pietro BeccariPresident and CEO of Louis Vuitton.
Angelina Jolie, Sean Conery, Bono from U2 either Mikhail Baryshnikov They have been some of the well-known faces that have starred in this campaign since the company launched it back in the 2007.
