The journalist Andrea Guerrero will be the new president of Win Sports, replacing Juan Carlos Peña, who had assumed the position in February of last year. The board has more than 19 years of experience in the world of sports and She was alternating her journalistic work with her role as an executive in charge of the Sports management of RCN Television.
Guerrero became the first female president of WIn Sports and will assume his duties from that date. He arrives at a company that had operating income of more than $306,950 million, with a net profit of $5,924 million for the fiscal year 2022, the most recent reported to the Supersociedades.
The sports channel also reported an Ebit of $6,165 million, an equity of $97,580 million, assets of $249,100 million and liabilities of $151,520 million.
“For me, this appointment means a lot, not only because of what it means for women to continue conquering spaces in traditionally masculine environments. It is significant above all because of the challenges it imposes on me as a professional in times like these in which we have increasingly segmented, but more informed audiences. and therefore more eager for good content,” said Guerrero.
Guerrero graduated from the Faculty of Social Communication at the Pontificia Universidad Javeriana and has a master’s degree in Marketing Management from Cesa and Esic from Spain. She is also a graduate of the Advanced Management Program of the Spanish Business Institute.
During the FPC final matches, Win Sports has reached up to 16 million accumulated page views and more than 4.8 million unique users. In addition, it reached more than 43,000 people connected simultaneously during one of the championship closing matches.
It should be remembered that Win Sports announced this Tuesday that it accepted the resignation of Juan Carlos Peña, who serves as president of the channel, due to the intention to start a project in the marketing field.
