In November, Motorola celebrates its notable milestone of 10 years of experience in the mid-range smartphone segment, and the figures speak for themselves: more than 200 million Moto G have been sold worldwide. Since the first moto g, Motorola has transformed the mobile industry and, along the way, brought to life core brand values such as empowering users and making technology inclusive, consistently bringing premium experiences and innovations to more consumer segments.
Over the past 10 years, the moto g family has attracted Motorola’s most loyal audience, its consumer-centric approach has helped introduce the brand to millions of new consumers who see their needs and expectations met by this family.
moto g, the first generation redefined the smartphone industry
When the first generation of Motorola’s moto g was launched, users only had two options at an affordable price: settle for a weak mobile experience or an older premium smartphone with outdated specifications. The first moto g marked the creation of the mid-range, to make premium technology more accessible to everyone, providing a quad-core processor, 1 GB of RAM and a fun design with replaceable covers. It also incorporated the beloved Moto gestures, which until then were only available on premium Motorola devices.
moto g becomes a family with the arrival of the 4th generation
The introduction of the moto g4 was an important milestone for the moto g family. Motorola’s research revealed that if different categories existed, consumers would prioritize certain features based on device prices. Additionally, as consumer needs for the latest mobile technology grew around the world, the franchise expanded to meet them, offering powerful devices at a wider range of prices. On the other hand, consumers benefited from Moto Maker, where they could choose the color of the back plate, the color of details such as the camera, and the color of the face plate. You could also choose an engraving and customize the software greeting you saw when you turned on the phone. These features allowed the devices to be further customized to adapt them to each individual’s aesthetics. Notably, the moto g4 also set a new standard within the family by being the first moto g device to feature a fingerprint sensor and PDAF camera system with laser autofocus that was otherwise only available to consumers. from motorola on premium devices.
moto g celebrates its 10th generation with the moto g100
The moto g100 marked the 10th generation of the famous moto g family. It was the first mid-range device within the moto g family to bring a Snapdragon 8 series mobile platform, unleashing the power of 5G connectivity and boasting a colossal battery. But that wasn’t all: it introduced the cutting-edge Ready For platform, which redefined the smartphone experience by expanding what the phone was capable of doing on an external display without additional accessories.
the moto g family radiates the PANTONE™ color of the year with the moto g84 5G
The moto g84 5G has been the first moto g to incorporate the PANTONE™ Color of the Year, Viva Magenta, and embrace the ultra-premium vegan leather finish. Its camera system features OIS and Ultra Pixel technology, offering impeccable image clarity and vibrancy in any light. This device is also complemented by an ultra-wide 6.5″ pOLED display with infinite contrast, which illuminates each pixel independently to generate deeper blacks and more vibrant colors, improving the overall entertainment experience. In addition, the moto g84 5G has integrated AI functions in many areas such as the camera, battery, display and device performance, all tailored to improve the user experience.
The future of the moto g family
When Motorola embarked on this journey a decade ago, it knew that the best way to predict the future was to get busy inventing it. So, share how this decade-long journey has redefined the very concept of mid-range smartphones. Mobile devices will continue to become increasingly essential to consumers as personal computing platforms and objects of self-expression, so the brand will continue to be relentless in creating the most advanced, competitive and desirable products and experiences for its motorcycle family consumers. g.
