Releases – Brazil
(04/29/24). As part of its “Unlock the Game” campaign, chewing gum brand Trident has been inspired by its Free Fire skin to launch a jacket in collaboration with the game and DJ Alok. The design is the work of Leo Burnett Tailor Made.
Consumers can compete for the item through a promotion that will give away 50 jackets to the general public. To participate, you must visit the website and enter the code available in the Trident 14-unit promotional packages, in Mint and Intense flavors.
Another way to win the item will be a challenge for Free Fire players: the “Unlock the Game Championship”. On the same raffle website, you can register to participate in a game with the streamers Gorilla and Rajah, specialized in the game. The games will be led by Nobru, Free Fire athlete and co-founder of the Fluxo team.
“More than just a jacket made in collaboration with Free Fire and Alok, this Trident initiative is proof that we have literally opened the portal between the virtual and real world. Now, fans who feel attracted will be able to wear the same skin of street gambling,” says Vinícius Stanzione, CCO of Leo Burnett.
Watch the film with Alok, in which the jacket stands out, and the video presenting the initiative below.
Destrave O Game. Advertiser: Mondelez. Brand: Trident Campaign – Destrave O Game. Product: Trident. Advertising agency: Leo Burnett Tailor Made. CEO: Marcelo Reis. CCO: Marcelo Reis / Vinicius Stanzione // Coo: Fabio Brito // Cso: Marie Alonso. Creative director: Luiz Filipin, Felipe Massis and Alessandra Sadock. Accounts Team: Gulherme Nogueira, Leandro Gregório, Débora Maíra Sartorio, Fernanda Amadio, Amanda Challouts, Paula Morais. Responsible for Client: Álvaro Garcia, Anna Carolina Teixeira, Erica Migales, Isabela Elias, Rose Lima, Rodrigo Macedo, Grazielle Costa, Pedro Studart, Laryssa Farias E Gabriela Lima. Audiovisual production: Pop Studios. Film director: Fabio Acorsi. Animation Director: Motion: Marcos Rigobello, Marccos Chaves // 3d: Paulo Sampaio // . Executive producer: Filipe Andrade // Executive Director: Alberto Lopes. Sound: Squad. Planner: Joana Dambros, Matheus Brasileiro, Marcela Meneghel, Murilo Fedele, Victor Barros, Bruno Olivetti. Art director: Matheus Valery, Vitor Prado. Director of photography: Eduardo Ruiz. Editor: Vitor Zillo. Media: Juliana Roque, Gabrielle Marcouizos, Guilherme Pedrosa, Bruno Gregorut, Marcio Santos, Julia Toscano. Country: Brazil. Category: Candies, Jams and Snacks.
New packaging. Advertiser: Mondelez. Brand: Trident Campaign – Destrave O Game. Product: Trident. Advertising agency: Leo Burnett Tailor Made. CEO: Marcelo Reis. CCO: Marcelo Reis / Vinicius Stanzione // Coo: Fabio Brito // Cso: Marie Alonso. Creative director: Luiz Filipin, Felipe Massis and Alessandra Sadock. Responsible for Client: Álvaro Garcia, Anna Carolina Teixeira, Erica Migales, Isabela Elias, Rose Lima, Rodrigo Macedo, Grazielle Costa, Pedro Studart, Laryssa Farias E Gabriela Lima. Audiovisual production: Pop Studios. Film director: Fabio Acorsi. Animation Director: Motion: Marcos Rigobello, Marccos Chaves // 3d: Paulo Sampaio // . Executive producer: Filipe Andrade // Executive Director: Alberto Lopes. Sound: Squad. Planner: Joana Dambros, Matheus Brasileiro, Marcela Meneghel, Murilo Fedele, Victor Barros, Bruno Olivetti. Art director: Matheus Valery, Vitor Prado. Director of photography: Eduardo Ruiz. Editor: Vitor Zillo. Country: Brazil. Category: Candies, Jams and Snacks.
